Marketing Manager

A global insurer is seeking a Marketing Manager to develop and implement integrated marketing campaigns, managing the website, content marketing, and event management.

Responsibilities:

• Work with various key business units to define marketing requirements for campaigns
• Create and implement e-marketing and events campaigns brokers to improve brand awareness.
• Working closely with stakeholders, devise thought leadership articles, blogs and other client and broker communications across all digital channels: e.g. web, email and social media.
• Work with digital agency to ensure website is optimised for content, accessibility and user experience.
• Ensures all digital platforms are kept up to date and in accordance with brand guidelines.
• Analyses e-marketing, social and web data to identify trends, benchmarks, successes, and areas for improvement.
• Leads, and run major broker and insurance events in campaign calendar.
• Responsible for ensuring marketing information is up-to-date and accurate on all Marketing & Communications operational platforms.
• Ensure branding guidelines are adhered to across all marketing communications.

Requirements:

• B2B insurance experience is preferred but B2B financial services would be considered
• Strong presentation, writing and editing skills.
• Effective knowledge of CRM, Marketing Automation, Web, e-marketing.
• Ability to translate technical and/or complicated information into clear, concise prose appropriate for various targeted audiences.
• Strong interpersonal skills with the ability to effectively interact with internal and external business partners.
• Solid knowledge of Microsoft Office Suite, Salesforce, Pardot and other business-related software.
• UK experience only.
• No Sponsorship of any sort will be given

£55-60,000 + Bonus + Benefits