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Head of Marketing

  1. London
£100000 - £120000 per annum + Benefits
  1. Permanent
  2. Financial Services
Job Description

A global financial services provider is seeking a Head of Marketing to design and execute the marketing strategy to support the growth of the business across corporate banking.

This role is a 12-month FTC.

Responsibilities:

  • Leading the strategic Marketing and Communications functions to maximise the organisation's external influence and impact.
  • Support the sales team in acquiring new business through the strategic creation of collateral, management of events, and client communications.
  • Develop a deep understanding of products, target audience, and market trends to identify opportunities for growth and differentiation.
  • Collaborate with cross-functional teams including product management, sales, and marketing to develop and execute go-to-market plans for new products and features.
  • Create and manage marketing campaigns that drive demand using digital advertising, and events.
  • Develop and share digital and visual marketing content.
  • With the PR agency, develop outstanding and proactive content / news releases and publications on financial technology.
  • Develop product messaging and positioning that effectively communicates the value proposition.
  • Assist in client research and feedback programs to aid product development and remain aware of competitors' positioning.
  • Work closely with the Global Head of Marketing to ensure that overall marketing and event activity is strategically aligned.

Requirements:

  • B2B financial services experience is essential.
  • Track record in corporate banking would be an advantage
  • Experience and knowledge of financial markets and understanding of regulatory environments.
  • Experience in email marketing platforms; direct marketing (print and digital); events and conference management; and in managing agencies (design, advertising and print)
  • Track-record project and campaign management skills.
  • Able to create great content, with the ability to write to a good standard.
  • The ability to create innovative marketing campaigns and ideas.
  • University degree, preferably with a marketing major, or other marketing qualification.

This role is a 12-month FTC.

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