Job Description
A global financial services provider is seeking a Head of Marketing to design and execute the marketing strategy to support the growth of the business across corporate banking.
This role is a 12-month FTC.
Responsibilities:
- Leading the strategic Marketing and Communications functions to maximise the organisation's external influence and impact.
- Support the sales team in acquiring new business through the strategic creation of collateral, management of events, and client communications.
- Develop a deep understanding of products, target audience, and market trends to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams including product management, sales, and marketing to develop and execute go-to-market plans for new products and features.
- Create and manage marketing campaigns that drive demand using digital advertising, and events.
- Develop and share digital and visual marketing content.
- With the PR agency, develop outstanding and proactive content / news releases and publications on financial technology.
- Develop product messaging and positioning that effectively communicates the value proposition.
- Assist in client research and feedback programs to aid product development and remain aware of competitors' positioning.
- Work closely with the Global Head of Marketing to ensure that overall marketing and event activity is strategically aligned.
Requirements:
- B2B financial services experience is essential.
- Track record in corporate banking would be an advantage
- Experience and knowledge of financial markets and understanding of regulatory environments.
- Experience in email marketing platforms; direct marketing (print and digital); events and conference management; and in managing agencies (design, advertising and print)
- Track-record project and campaign management skills.
- Able to create great content, with the ability to write to a good standard.
- The ability to create innovative marketing campaigns and ideas.
- University degree, preferably with a marketing major, or other marketing qualification.
This role is a 12-month FTC.
Associate Director
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