Jump to main content
Quick send CV Upload a brief

Communications salaries & market trends

What key trends have you witnessed  in 2017?

The wellbeing of individuals within an organisation and the impact a business has on society and its environmental consciousness has never been so important. It’s not enough to just make claims, there has to be some tangible action and this in turn must be communicated effectively to ensure brand experience stays true to its core value. The companies that have a strong purpose and integrate this in their message will have the most impact on their audience and reap the benefits of an engaged customer base.

The communications market has generally remained consistent, however our clients working as head of comms have been very busy with Brexit comms and have needed extra interim cover to support this.

Due to Brexit, we have seen an increase in internal communications vacancies and in particular change communications roles. Due to changes in regulations including MiFid II, we have seen more comms vacancies within financial services.

Collaboration amongst departments and teams has increased in 2017. Email remains a useful channel for internal communications and organisations recognise that peer – to – peer communication is now as important as top-down communication. Many businesses use tools such as enterprise social media to help with the cross pollination of ideas and for communicating topics such  as building the right culture, change and training.

Content from peers has the power to inspire and influence employees without the risk of appearing condescending or insincere.

What key trends do you expect to see over the next 12 months?

We have seen and expect several candidates working in corporate communications at a mid to senior level deciding to specialise in internal communications. Feedback from candidates show these channels are less developed internally and this provides scope for newly created roles to align both external and internal communications. This will result in an increased number of vacancies across all levels of internal communications.

The use of video and video technology to communicate with employees has also continued to rise and grow considerably in 2018.

What methods are companies using to attract and retain the top talent?

Many companies have invested into developing a positive culture by embracing flexible working hours. A significant part of internal communications is employee engagement and we understand this has been an area of growth proved by increased hiring within this field. 

Do you anticipate any changes to permanent salaries and bonuses over  the next 12 months?

Salaries have not changed considerably, however we are finding some companies are restructuring areas of the business particularly in financial services and professional services, as they are looking for highly skilled professionals and are not always able to find suitable candidates in the range they can offer. 

Contract roles & day rates

Communications contract positions were highly sought after in 2017, allowing clients to narrow their specification of candidate. This was tough for some candidates to accept, as it was harder for them to get an interview where once their skills would have been easier to transfer across roles and sectors.

In particular demand was experience in the ownership of an employee value proposition and candidates who could add value in a pro-active communications function, aligning a communication strategy with a company’s strategic vision.

Day rates remained similar to previous years, with senior communications professionals earning between £450 to £650 per day and specialists or those experienced in working at Board or C-level commanding £700 or more per day. At the middle management and junior end of the market, fewer candidates have opted to become interim specialists, which makes finding candidates between £200 to £400 per day, more challenging.

View the latest Communications jobs

List #1

Related posts

Salary Survey & Trend Report 2024

Teaser

Salary & Market Trend Guide

Content Type

Downloads

Publish date

06/18/2024

Summary

Introducing our Salary & Market Trend Report for 2024/2025 - the ultimate resource for employers and candidates navigating the dynamic job market and evolving career landscape.Uncover how to future-pr

Teaser

Access our latest benchmarking guide for 2024 for marketing, digital and communications professionals. Access our overview of key industry trends this year.

Read more
The Rise of TikTok Shop: Influencer Marketing, Social Media Selling, and the Retail Revolution

Teaser

Industry news

Content Type

Articles

Publish date

06/03/2024

Summary

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developmen

Teaser

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developments in this space is the arrival of TikTok Shop, which enables users to purchase products directly within the app. Coupled with the rise of influencer marketing, TikTok Shop is revolutionising the retail industry.

Read more
Balancing Speed and Quality in Tech Development
Balancing Speed and Quality in Tech Development

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/28/2024

Summary

The need for speed and quality often seem at odds in the technology development sector. The rapid pace of innovation necessary to remain competitive can undercut the meticulous attention to detail r

Teaser

Read more
How to Become a Great Marketing Leader through Self-Discovery?

Teaser

Career advice

Content Type

Articles

Publish date

05/22/2024

Summary

Marketing and Communications Leader Series Episode 5: Jen Barham Welcome back to EMR's Marketing & Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior m

Teaser

In this EMR podcast, Jen Barham, talks about the power of self-discovery, self-awareness, resilience, and authenticity for effective marketing leadership.

Read more
How to Advance Your Career in Communications Leadership?

Teaser

Career advice

Content Type

Articles

Publish date

05/20/2024

Summary

Marketing and Communications Leader Series Episode 4: Dominic Elliott Welcome back to EMR's Marketing and Communications Leader Series podcast, where we dive deep into the journeys of exceptional seni

Teaser

In this EMR podcast, get actionable advice from Dominic Elliott on how to advance your career in communications and be successful in a leadership position.

Read more
How to Leverage Your Diverse Experience in a Marketing Leadership Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/14/2024

Summary

Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c

Teaser

In this EMR podcast, uncover career insights and tips from Noreen Biddle Shah, Chief Marketing & Comms Officer, as she shares her leadership journey.

Read more
Digital Marketing 2022
Why Is This The Year to Kickstart Your Digital Marketing Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/13/2024

Summary

Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new

Teaser

From the growing demand for digital skills to the opportunities for career growth and fulfilment, learn why this is the year to pursue a career in digital marketing.

Read more
How to Navigate a Marketing Career: From a Junior Role to a Director

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/10/2024

Summary

The Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing

Teaser

In this EMR's podcast, we ask Emma Hill, Brand & Marketing Director, about the skills, experience and critical factors for success as a senior marketing leader.

Read more
The Latest Marketing & Digital Recruitment Trends
The Evolution of Client Expectations in Recruitment

Teaser

Industry news

Content Type

Articles

Publish date

05/08/2024

Summary

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan

Teaser

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significantly.

Read more
EMR Building a Successful Career in Communications
Building a Successful Career in Communications

Teaser

Career advice

Content Type

Articles

Publish date

05/08/2024

Summary

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying f

Teaser

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving.

Read more
View more