Why 2022 is the year to invest in corporate communications

It's been a long two years, and with COVID restrictions tightening once more across the world, corporate boards could be forgiven for focussing all their attention on balance sheets and operational matters. But they shouldn't forget the function that has served and steered them so well through the pandemic - corporate communications.

The business' eyes, ears, and mouth

Communicators within businesses have acted as their haemoglobin, delivering vital oxygen to often beleaguered colleagues, investors, media, and stakeholders. They've kept motivation and spirits up with well-crafted internal communications, assured nervous shareholders with confident market updates, told the press about the great things the business has been doing, and perhaps kept some potentially harmful stories out of the media, and they've worked tirelessly with sales teams to prop up consumer confidence.

Unlike their sales or marketing colleagues who can quickly identify and track revenue streams, it is challenging to link a press release or communications campaign to the bottom line, and whoever manages to crack this (many have tried) will undoubtedly end up a wealthy individual. But just because you can't see a monetary value on your balance sheet does not mean it's not there.

Great communications campaigns

Corporate Communications Structure