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The most in demand marketing skills in 2022

As remote jobs become more common, digital marketing teams within organisations have become more important. Marketing is all about communicating with audiences, understanding what gets them ticking, and delivering the content to them in the most creative and effective way possible. 

As competition across the digital marketing sphere increases, professionals have had to add to their array of skills to keep up with the constant evolution. Learning the top digital marketing skills will help you become a more valuable asset to your team and prepare you for the job market. In 2022, this is now essential, and we’ve detailed the most in-demand skills for a marketing professional to learn. 

Copywriting

To become a top digital marketing expert in 2022, fine-tuning your copywriting skills is essential. Businesses and marketing now have many more opportunities thanks to the transformation of the way that we communicate with audiences. With fewer words and characters than other types of writing, copywriting requires you to be able to draw readers in, provide value, and motivate them to take action.

By creating captivating headlines and eye-catching captions, copywriters must create content that draws a customer in on digital channels such as social media platforms. Without strong copywriting abilities, brands will find it challenging to stand out in the sea of online competitors. 

Content strategy

In the digital age, content is king, therefore those who can master it will have a significant advantage. Digital marketers who are skilled in content strategy can make better use of their time and increase their return on investment (ROI). 

Planning and implementing material on digital platforms to accomplish certain objectives is known as content strategy. An effective content strategy requires the digital marketer to be knowledgeable about:

  • Type of content to produce
  • When the content should be published 
  • How frequently the content should be updated
  • Who the target audience is

Once you master these elements and can produce a range of solid and effective content strategies, you will be on your way to becoming a more well-rounded digital marketer. 

Competitor analysis

Competitive analysis is essential for any business that wants to flourish in its sector. A competitive analysis gathers information that highlights the advantages and disadvantages of immediate rivals. As a digital marketing specialist, being proficient in competitor analysis can propel you above the competition and take your career to new heights.

  • Within digital marketing, a competitor analysis will typically focus on the following elements: 
  • Identifying gaps in your organisation’s content that competitors may have filled 
  • Determine your company's strengths and weaknesses in comparison to those of your competitors.
  • Gaining an overview of the market as a whole
  • Observing and forecasting industry trends

A competitive analysis in digital marketing helps in identifying the types of content or campaigns that audiences respond well to. With this knowledge, your own efforts to win over those users can greatly benefit your company and make you a valuable asset to the marketing team.

Video Marketing

The upcoming digital trend is video marketing expertise. In 2022, more growth is anticipated for video marketing than for any other digital channel. For many years now, the amount of video material published on social media sites like TikTok, Instagram, and YouTube has vastly outpaced all other digital mediums.

Video has evolved into an essential component of digital advertising since it is the best medium for narrating stories and spreading information.

Search Engine Optimisation (SEO)

As SEO (Search Engine Optimisation) has a huge influence on website traffic, conversion, and growth, understanding it is becoming more and more crucial in digital marketing. SEO is the act of enhancing and optimising a website's content so that relevant users can find it more quickly when they search for particular terms.

The team's specialists can manage the technical aspects of SEO, but it's essential to have a firm understanding of the dynamics of SEO. Both SEO and SEM assist you in narrowing your consumer base and in pushing your content to the intended audience.

Are you looking to take the next step in your digital marketing career?

The sky's the limit for marketers who want to advance in their current careers! If you're an ambitious, creative person who wants to make a difference through strategic thinking, excellent communication, and a blend of analytics and imagination, then you are in the right place. 

Reach out to our team if you are ready for your next move or browse our latest jobs here.

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