Why 2022 is the year to kickstart your digital marketing career

2021 marked a significant change in the landscape of the marketing sector with brands forced to adapt and implement new ways of advertising. As a result, 2022 ushered in a new era with innovative technologies and an increase in digitalisation changing the way that businesses approach digital marketing. Currently, the industry offers bright prospects for both experienced and beginner digital marketers and there has never been a better time to be a digital marketing expert.

Your skills are in demand

As the competition in the digital marketing space increases, businesses are investing more money into their marketing departments, spiking demand for skilled professionals. A recent survey carried out among the UK’s marketing leaders, it was found that digital marketing spending was expected to increase by 29% in 2022.

The digital sphere represents an optimal place for businesses to start when it comes to promoting their brands. Digital roles in marketing are among the fastest-growing in the industry, with the need for social media skills, email marketing, SEO proficiency and more increasing at the highest rate.

Innovation offers a more rewarding experience

A typical career in digital marketing often consists of tackling a new challenge each day, offering a dynamic experience. As the digitalisation of the world as we know it expands, that’s never been as true as it is now. New technologies are being introduced and are becoming an integral part of digital marketing strategies, while others have been adapted and refined, and their value is now beginning to be realised.

As technology continually evolves and innovations such as artificial intelligence and automation become more popular, digital marketers have the opportunity to develop new ways of reaching consumers. This adds a new element to the careers of digital specialists and further enhances the opportunity to use their creativity to reap rewards for their companies and themselves.

Every industry is investing in digital marketing

The universal need for digital marketers ensures an abundance of opportunity and job security due to increased digital competition and the vast range of industries that require your expertise. Unlike alternative career choices, as a digital marketer, you don’t have to be pigeonholed into a certain sector. With such a wide array of new options available, digital marketers can afford to be picky about the type of company they’d like to work for or the industry they’d like to work in.

Therefore, if you’re interested in a change of direction in your marketing career, you can work within a sector that specifically interests you. Whether your passion is the arts, fashion, technology, finance or more, every sector needs digital marketers who are ready to create campaigns and leverage brand storytelling to new heights.

Your creativity is rewarded

A digital marketing career allows you to show off your creative skills in a way that few other fields do. Not only is there plenty of opportunities for creatives to express their expertise in writing, design videography and more, but there’s also plenty of room for general day-to-day creativity.

Marketing teams value high levels of innovation, and in such a dynamic environment there will always be new a desire for new methods of marketing products, solving problems, and engaging audiences.

In essence, the past few years have taught us that creatives and marketers must adapt to our ever-changing world to keep up with consumers’ evolving expectations. Creativity is being embraced more than ever and unconventional means of digital marketing are coveted and encouraged, and can set you apart from your peers.

Are you looking to take the next step in your digital marketing career?

If you’re an ambitious, creative individual who wants to make a difference through strategic thinking, great communication, and a blend of analytics and ingenuity, now is the time to pursue a career in digital marketing; the sky's the limit for marketers who want to grow in their current career.

At EMR, we’re dedicated to recruiting the most talented professionals into businesses across all the major sectors. We’re a specialist marketing recruitment agency, digital and communications recruitment agency, so we’re well placed to find the perfect role for you. If you would like to find out more, take a look at our full range of digital marketing jobs here.