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VP Marketing & Comms

  1. London
£80000 - £90000 per annum + Bonus + Benefits
  1. Permanent
  2. Financial Services
Job Description

This vacancy has now expired. Please see similar roles below...

A global financial services provider is seeking a VP Marketing & Comms to design and implement a marketing strategy for the UK and Europe. You'll work with the wider marketing team based in Asia and be the UK & European point of contact for anything marketing related.

Responsibilities

  • Create and implement marketing plans for business lines and provide quality marketing solutions to meet different business needs.
  • Develop integrated B2B marketing campaigns to drive leads, product and brand awareness. Campaigns may include events, PR, content creation, paid social & producing marketing toolkits to support internally.
  • Design a content strategy and editorial calendar to create multifunctional content.
  • Drive innovation in marketing techniques and approaches.
  • Translate sales objectives into marketing objectives and develop project plans for marketing support.
  • Lead cross-functional project management, including communications.
  • Identify internal and external resources for strategic account marketing execution.
  • Execute marketing programmes on behalf of sales.
  • Oversee and manage agency relationships for Europe. Manage assigned marketing budget and ROI. Track campaign and marketing performance.
  • Collaborate with the Media & Internal Communications team in Asia and build content for the UK & European market.
  • Ensure all brand guidelines and identity are kept across the lines of businesses and touch points.

Requirements

  • B2B financial services experience in marketing and communication in financial services is essential.
  • Significant event marketing and digital marketing experience with demonstrable evidence of business partnering activities across multiple stakeholders.
  • Experience in digital advertising (programmatic, retargeting, video and social), social content marketing and marketing automation tools (e.g. Pardot), digital tagging and analytics (e.g. Google Analytics, Firebase and/or Google Data Studio).
  • Excellent written and verbal communications skills; bilingual with proficiency in English.
  • Metric-driven mindset, able to analyse marketing/digital data and derive actionable insights.
  • Willingness and flexibility to travel.
  • Willingness to learn and grow with the team and the company.
  • UK experience is essential.
  • No sponsorship will be given.

£80-90,000 + Bonus + Benefits

3-days in the office

City based offices

List #1

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