SEO and Digital Outreach Executive
Job Description
This vacancy has now expired. Please see similar roles below...
You'll have demonstrable experience of of acquiring quality backlinks through the execution of global digital PR, social and communication strategies.
KEY RESPONSIBILITIES
- Collaboratively work alongside Content Lead and wider marketing team to plan and execute truly integrated Content, Social and Digital PR campaigns
- Define and implement high quality link strategies to improve SEO and brand authority through content marketing
- Build our global influencer network, nurturing relationships with key influencers + brand ambassadors via blogs, social media and forums and briefing seasonal influencer campaigns in sync with our comms calendar
- Maintain an up-to-date and agile content calendar
- Draft and sell in all brand news, product and campaign stories to online, trade and broadcast digital media
- Network with journalists, bloggers and editors, pushing relevant content to gain high-quality backlinks
- Use reporting tools to monitor website backlinks and analyze social activity, using insight to develop future campaigns
- Grow the affiliate network in collaboration with the Affiliate Manager, sourcing and developing relevant blogger partnerships
- Develop and manage the paid and organic social media strategy alongside the marketing team, utilising social analytics to guide all decisions
SKILLS REQUIRED
- Solid understanding of how search engines rank web pages
- Experience with Google Analytics / web analytics packages
- Proven history of high level link acquisition via creative content marketing execution
- Well versed in blogs, blogging and forum commenting
- Energy, enthusiasm and passion for all things digital
- A creative and commercial eye and taste level relevant to the brand's direction
- A commercial and expansive approach to all situations and projects
- Confident telephone and presentation skills, particularly to senior stakeholders of the business
- Experience in successfully managing and getting the most out of agency relationships - including international PR, Search and Branding agencies
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