SEO and Digital Outreach Executive
Job Description
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You'll have demonstrable experience of of acquiring quality backlinks through the execution of global digital PR, social and communication strategies.
KEY RESPONSIBILITIES
- Collaboratively work alongside Content Lead and wider marketing team to plan and execute truly integrated Content, Social and Digital PR campaigns
- Define and implement high quality link strategies to improve SEO and brand authority through content marketing
- Build our global influencer network, nurturing relationships with key influencers + brand ambassadors via blogs, social media and forums and briefing seasonal influencer campaigns in sync with our comms calendar
- Maintain an up-to-date and agile content calendar
- Draft and sell in all brand news, product and campaign stories to online, trade and broadcast digital media
- Network with journalists, bloggers and editors, pushing relevant content to gain high-quality backlinks
- Use reporting tools to monitor website backlinks and analyze social activity, using insight to develop future campaigns
- Grow the affiliate network in collaboration with the Affiliate Manager, sourcing and developing relevant blogger partnerships
- Develop and manage the paid and organic social media strategy alongside the marketing team, utilising social analytics to guide all decisions
SKILLS REQUIRED
- Solid understanding of how search engines rank web pages
- Experience with Google Analytics / web analytics packages
- Proven history of high level link acquisition via creative content marketing execution
- Well versed in blogs, blogging and forum commenting
- Energy, enthusiasm and passion for all things digital
- A creative and commercial eye and taste level relevant to the brand's direction
- A commercial and expansive approach to all situations and projects
- Confident telephone and presentation skills, particularly to senior stakeholders of the business
- Experience in successfully managing and getting the most out of agency relationships - including international PR, Search and Branding agencies
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