Senior Marketing Manager
Job Description
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A well-know and leading medical financial services organisation in Canary Wharf is looking for a Senior Marketing Manager for a 12 months' fix term contract.
Reporting directly into Head of Marketing the successful candidate will be responsible for leading the Marketing & Design team in the achievement of individual and corporate objectives.
Responsibilities:
- To lead the marketing development and design (MDD) team to implement activities to maximise sales and retention in chosen markets through the development and promotion of attractive core and value added services.
- To lead the MDD team in devising and implementing a calendarised Marketing Plans for all customer segments, approved by the Head of Marketing.
- To manage the in-house design team to develop marketing communications materials by creative design services to effectively represent the products, services, brands and/or the organisation to members and prospects for both print and electronic distribution.
- To assist the Head of Marketing in preparing a budget for all MDD activity, outlining the financial pre-requisites of delivering the plan (including IT development costs, marketing and response handling costs).
- To coach and lead the MDD Team to assess the market and identify areas of opportunity.
- To assist the Head of Marketing in preparing resilient business cases for new products and services in order to obtain Executive and Board approval for proposed activities.
- Report marketing tracking and analysis with recommendations for development of sector marketing activity.
Your profile:
- Demonstrate strong interpersonal skills being comfortable in dealing with both staff and customers at all levels including negotiating and influencing skills.
- Well-organised, good planner with experience of working to deadlines and budgets.
- Self starter and inquisitive
- Experience of marketing and selling services to consumers and business to business
- Experience working in medical markets or professional services environment
- Analytical and strategic thinker, capable and experienced in developing and implementing tactical plans
This is exciting opportunity for someone with a strong track records gained within the matrix organisation.
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