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Description

An analytical Senior Marketing Executive with Marketing Analytics experience is needed to join this successful Investment Management company.

The Role:

The purpose of this role is to put in place a series of metrics to measure ROI of their marketing activity across channels. This role reports into the Head of Marketing.

Main duties:

  • suggest KPIs/metrics to be used to track marketing activity performance
  • use measurement softwares to extract & model measurement data. These may include Google Analytics, Ad Words, Dot Mailer, WDX, Hootsuite, etc.
  • analysis of results and recommendations for enhanced (through compelling reporting)

Skills Required:

  • 3 years+ in a marketing analytics role - this could be gained clientside or from an Insight/Market Research agency or Digital agency background
  • Analytical mindset
  • good knowledge or marketing measurement metrics and equivalent softwares
  • Strong Excel capability, inclduing pivot tables
  • Experience of Financial Services is a plus
  • A positive, can do attitude is a must.

Role is managed by:

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