Description
Senior Marketing Executive Responsibilities
Customer acquisition
- Plan and implement integrated marketing activities to increase awareness and understanding
- Maximise data capture opportunities to enable targeted follow up campaigns
- Produce and deliver targeted and integrated marketing campaigns to convert eligible audiences into customers
- Management of agencies to deliver online and offline marketing collateral
- Increase efficiency of existing acquisition programme through measuring success and trialling new techniques where appropriate
Content Marketing
- Assist in development and implementation of content marketing strategies, developing actionable plans to increase awareness
- Develop original content in a variety of formats to support understanding of the Scheme
- Ensure all content adheres to brand style and tone of voice and is optimised for search
- Management of suppliers and third parties supporting in production of content
- Create and maintain robust content calendar to feed variety of channels and activities (website, social media, e newsletters, offline communications)
- Use analytics to inform future content production and distribution
Customer communications
- Contribute to maintaining excellent customer satisfaction levels through high quality Scheme information materials, encouraging customer renewal and advocacy
- Improve and consolidate the customer experience across a variety of channels
- Deliver creative customer communications (on and offline) that are compelling and clear and adheres to brand style and tone of voice
- Liaising with Scheme partners, internal colleagues and stakeholders to produce relevant and engaging customer content across a variety of channels with a view to reducing routine call drivers
- Produce adhoc customer communications in response to policy/Scheme changes
Customer champion
- Marketing team liaison point for customer communication changes and updates
- Key contact for communications via customer services teams in responding to customer and prospect queries
Senior Marketing Executive Responsibilities