Senior Marketing Executive
Job Description
This vacancy has now expired. Please see similar roles below...
Senior Marketing Executive Responsibilities
Customer acquisition
- Plan and implement integrated marketing activities to increase awareness and understanding
- Maximise data capture opportunities to enable targeted follow up campaigns
- Produce and deliver targeted and integrated marketing campaigns to convert eligible audiences into customers
- Management of agencies to deliver online and offline marketing collateral
- Increase efficiency of existing acquisition programme through measuring success and trialling new techniques where appropriate
Content Marketing
- Assist in development and implementation of content marketing strategies, developing actionable plans to increase awareness
- Develop original content in a variety of formats to support understanding of the Scheme
- Ensure all content adheres to brand style and tone of voice and is optimised for search
- Management of suppliers and third parties supporting in production of content
- Create and maintain robust content calendar to feed variety of channels and activities (website, social media, e newsletters, offline communications)
- Use analytics to inform future content production and distribution
Customer communications
- Contribute to maintaining excellent customer satisfaction levels through high quality Scheme information materials, encouraging customer renewal and advocacy
- Improve and consolidate the customer experience across a variety of channels
- Deliver creative customer communications (on and offline) that are compelling and clear and adheres to brand style and tone of voice
- Liaising with Scheme partners, internal colleagues and stakeholders to produce relevant and engaging customer content across a variety of channels with a view to reducing routine call drivers
- Produce adhoc customer communications in response to policy/Scheme changes
Customer champion
- Marketing team liaison point for customer communication changes and updates
- Key contact for communications via customer services teams in responding to customer and prospect queries
Senior Marketing Executive Responsibilities
Related jobs
Salary
£100000 - £120000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Director/Chief
Salary
£100,000 - £124,999
Sector
Financial Services
City
London
Description
Head of Marketing - Corporate Banking
Reference
RPIC_1762096702
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
Benefits
Location
City of London, London
Job Type
Contract & Interim
Discipline
Corporate Communications
Seniority
Director/Chief
Salary
£125,000 +
Sector
Financial Services
City
London
Description
Director of Communications
Reference
RPL_1761152477
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£50000 - £60000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Design
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Creative Manager
Reference
RPAD_1760629017
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£30000 - £35000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Event Marketing
Seniority
Assistant
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
Events Coordinator
Reference
RPEV_1760625823
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£70000 - £85000 per annum + Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
Digital Project Management
Seniority
Manager
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Website Manager
Reference
RPW_1760341612
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£85000 - £95000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Head of
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Senior Marketing Manager
Reference
RPT_1760022840
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelRelated posts
Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills
Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specifie
Teaser
Career adviceContent Type
ArticlesPublish date
07/01/2025
Summary
New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market t
Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about
Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With
Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag
Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers
Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities
Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro
Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in
Recently viewed jobs