Senior Marketing Executive
Job Description
This vacancy has now expired. Please see similar roles below...
Senior Marketing Executive Responsibilities
Customer acquisition
- Plan and implement integrated marketing activities to increase awareness and understanding
- Maximise data capture opportunities to enable targeted follow up campaigns
- Produce and deliver targeted and integrated marketing campaigns to convert eligible audiences into customers
- Management of agencies to deliver online and offline marketing collateral
- Increase efficiency of existing acquisition programme through measuring success and trialling new techniques where appropriate
Content Marketing
- Assist in development and implementation of content marketing strategies, developing actionable plans to increase awareness
- Develop original content in a variety of formats to support understanding of the Scheme
- Ensure all content adheres to brand style and tone of voice and is optimised for search
- Management of suppliers and third parties supporting in production of content
- Create and maintain robust content calendar to feed variety of channels and activities (website, social media, e newsletters, offline communications)
- Use analytics to inform future content production and distribution
Customer communications
- Contribute to maintaining excellent customer satisfaction levels through high quality Scheme information materials, encouraging customer renewal and advocacy
- Improve and consolidate the customer experience across a variety of channels
- Deliver creative customer communications (on and offline) that are compelling and clear and adheres to brand style and tone of voice
- Liaising with Scheme partners, internal colleagues and stakeholders to produce relevant and engaging customer content across a variety of channels with a view to reducing routine call drivers
- Produce adhoc customer communications in response to policy/Scheme changes
Customer champion
- Marketing team liaison point for customer communication changes and updates
- Key contact for communications via customer services teams in responding to customer and prospect queries
Senior Marketing Executive Responsibilities
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Salary
£65000 - £75000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Senior Internal Communications Manager
Reference
RPS_1750911155
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£80000 - £100000 per annum + Bonus
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Head of
Salary
£100,000 - £124,999
Sector
Financial Services
City
London
Description
Head of Marketing
Reference
RPP_1749823523
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£120000 - £140000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Director/Chief
Salary
£125,000 +
Sector
Consultancies
City
London
Description
A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers.
Reference
RPEL_1749823149
Expiry Date
01/01/0001
Author
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