Description
One of the world's largest multinational hospitality companies is looking for a Media Manager to join their brand new customer experience team.
This person will manage the media strategy (TV, display, video) implementing and optimising branding & DR campaigns.
Role Responsibilities:
- Lead bought media development process (brief, planning, buying, reporting, audit) with agencies and drive implementation excellence across all touchpoints and brands.
- Manage online display/video campaign implementation process
- Work with the marketing team and creative agency to develop new & innovative display video ads
- Own media budget management process including resource allocation and changes.
- Work with e-commerce, social, CRM, BI and Merchandising teams to ensure campaigns alignment and consistency across the entire customer journey.
Skills:
- Experience in media agencies and/or client side
- Strong background in both ATL/BTL campaigns planning and buying and integrated communications
- Understanding the ad tech space (DSP, SSP, DMP, etc.) and hands on experience using DBM/DCM/DV360 platforms
- Proven track record of running and optimising programmatic advertising campaigns.
- Understanding of Media agencies fees and commercials