Marketing Manager

Responsibilities

• Work with the Head of Marketing and wider team to develop, implement and manage strategic integrated marketing plans
• Devise and manage tactical marketing campaigns designed to generate leads and inbound calls, focused on customer acquisition, retention and development
• Measure ROI on all marketing activities and take appropriate action to improve performance
• Write and promote thought leadership and market commentary materials
• Support the development of the business offering across brand websites and digital marketing channels
• Managing advertising campaigns and promotional activity (both on-line and off-line)
• Manage the development and distribution of the Quarterly Business Reviews, collaborating with internal stakeholders
• Work with the global marketing team to manage visibility of global marketing campaigns in relation to UK activity
• Overseeing global campaign activity with UK brand guardians
• Liaison with marketing colleague and, where appropriate, external providers on the design, production and distribution of marketing collateral and merchandise
• Conduct and/or manage market research, customer insight and competitor analysis, developing appropriate strategies to address outcomes
• Manage allocated marketing budgets

Your profile

• Creative and commercially minded
• Capable of adding strategic guidance
• Proven stakeholder management experience
• Experience of implementing integrated, strategic, marketing campaigns with evidence of success; experience with the HubSpot marketing platform as desirable
• B2B experience