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Description

Responsibilities

  • Work with the Head of Marketing and wider team to develop, implement and manage strategic integrated marketing plans
  • Devise and manage tactical marketing campaigns designed to generate leads and inbound calls, focused on customer acquisition, retention and development
  • Measure ROI on all marketing activities and take appropriate action to improve performance
  • Write and promote thought leadership and market commentary materials
  • Support the development of the business offering across brand websites and digital marketing channels
  • Managing advertising campaigns and promotional activity (both on-line and off-line)
  • Manage the development and distribution of the Quarterly Business Reviews, collaborating with internal stakeholders
  • Work with the global marketing team to manage visibility of global marketing campaigns in relation to UK activity
  • Overseeing global campaign activity with UK brand guardians
  • Liaison with marketing colleague and, where appropriate, external providers on the design, production and distribution of marketing collateral and merchandise
  • Conduct and/or manage market research, customer insight and competitor analysis, developing appropriate strategies to address outcomes
  • Manage allocated marketing budgets

Your profile

  • Creative and commercially minded
  • Capable of adding strategic guidance
  • Proven stakeholder management experience
  • Experience of implementing integrated, strategic, marketing campaigns with evidence of success; experience with the HubSpot marketing platform as desirable
  • B2B experience

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