Marketing Manager
Job Description
This vacancy has now expired. Please see similar roles below...
An innovative not-for-profit organisation is seeking an experienced Marketing Manager to be at the forefront of their vision to improve the nation's health. You will lead on the delivery of engaging and effective multi-channel marketing campaigns at an extremely key moment of growth, based in a modern office space in central London.
As Marketing Manager you will help drive awareness of the organisations work by promoting their range of products and services using the full marketing mix through the marketing of events, digital marketing across social platforms and communications for the organisations members.
The ideal candidate will have a broad range of marketing skills and experience, ideally in a professional membership body (or similar experience of acquisition/retention) in a B2B capacity, with an understanding of digital marketing as well as traditional marketing, to ensure consistency across all content and messaging. You will play a lead role in ensuring that marketing plans are aligned within the overarching strategy to meet the objectives of the organisation and to build and retain membership numbers, working with some of the world's largest organisations.
Key Responsibilities:
- Develop and implement a high-quality member retention and acquisition marketing plan which includes developing and project managing an ongoing membership marketing communications
- Take briefings from lead internal stakeholders and develop marketing plans to meet ROI for each product and event, acting as the internal lead on membership marketing campaigns to ensure they are timely, relevant and provide a good ROI
- Develop brand awareness of the organisation through interesting and innovative marketing of products and services; member and acquisition research, and other market data and analytics.
- Develop and lead content-focused multi-channel marketing campaigns within the overall Marcomms calendar - including developing from the outset clearly defined outcome-based propositions, project plans and budgets.
- Line management of two Marketing Executives and the promotion of their development
- Own the direct marketing production process and delivery, including the development of marketing content.
- Oversee the development and implementation of PPC and SEO strategies, including regular review and revision of website landing pages to ensure all platforms are fully optimised.
- Manage day-to-day relationship with any external agency or third-party suppliers
Knowledge, Skills and Abilities
- Five years' experience of leading the delivery of a multichannel marketing plan, ideally in a B2B environment.
- Demonstrable experience of managing and delivering multichannel marketing campaigns that have proven to drive up customer usage and product adoption.
- Experience of using performance and customer data to develop actionable, impactful marketing plans including working with customer databases and developing membership customer journeys.
- Experience of budget management and analysing commercial data.
- Excellent knowledge of direct marketing and experience using marketing delivery systems, the CRM and CMS, to produce, personalise and deliver engaging, relevant customer communications.
- Excellent project management; communication; influencing stakeholder management; and time management skills.
- Excellent understanding of social media marketing strategy and channels.
- Prior knowledge and experience of using Salesforce, Pardot and Hootsuite are desirable but not mandatory.
Should you be interested in applying for this position or you would like to hear more information, please do send your most up-to-date CV to danny.hames@emr.co.uk
Related jobs
Salary
Up to £45400 per annum + + Benefits
Location
London
Job Type
Permanent
Discipline
Content
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Charity & Not-For-Profit
City
London
Description
Become a Content Marketing Manager for a prominent animal charity, collaborating closely with the marketing and communications team.
Reference
PR/ 1324375_1714486205
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£45000 - £55000 per annum + 20% Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Event Manager
Reference
RPP_1714477382
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£30000 - £35000 per annum
Location
London
Job Type
Permanent
Discipline
Social Media
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
FMCG & Consumer Services
City
London
Description
Social Media Manager for a fast-growing hair and skincare brand known for premium quality products that are affordable.
Reference
PR/132484_1714400129
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£45000 - £55000 per annum + Excellent Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Event Marketing
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Events Manager
Reference
RPJY_1714144213
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£28000 - £32000 per annum
Location
London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Assistant
Salary
£30,000 - £44,999
Sector
Leisure Travel & Sport
City
London
Description
Marketing Assistant for luxury yacht brokerage based in South West London. Reporting directly to the Head of Marketing, this is a key role in supporting the growth of the brand.
Reference
TJB/MA_1714056227
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
Negotiable
Location
West London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Specialist
Salary
£30,000 - £44,999
Sector
Leisure Travel & Sport
City
London
Description
Based in West London and working within one of the most exciting industries within luxury travel, this role will see you joining as their new Marketing Executive.
Reference
PR/132483_1714036218
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£45000 - £55000 per annum
Location
West London, London
Job Type
Permanent
Discipline
Social Media
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Leisure Travel & Sport
City
London
Description
Based in West London and working within one of the most exciting industries within luxury travel this role will see you reporting to the Marketing Director and join as their new Social Media Manager.
Reference
PR/132482_1713976337
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£40000 - £50000 per annum
Location
London
Job Type
Permanent
Discipline
Brand Marketing
Marketing (general)
Event Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Health & Wellbeing
City
London
Description
An established and market-leading talent firm who work within the healthcare industry are seeking a highly skilled Marketing Manager
Reference
PR/132479_1713456470
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
£35000 - £42000 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Bids & Tenders
Business Development
Marketing (general)
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Business Services
City
London
Description
Our client is a successful, market-leading UK and international law firm who are looking for an ambitious and creative Marketing & Business Development Executive to join the team.
Reference
PR/132480_1713456255
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
£35000 - £40000 per annum
Location
London
Job Type
Permanent
Discipline
Media Relations & PR
Work From Home
Work From Home
Seniority
Manager
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
PR Manager for Luxury Investment, E-commerce and Retail company based in Central London. Developing and executing PR campaigns that enhance brand visibility and reputation.
Reference
PR/132467_1712670963
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowRelated posts
Teaser
Career adviceContent Type
ArticlesPublish date
04/26/2024
Summary
Marketing & Communications Leader Series Eepisode.1: Bee PatelWe are pleased to be launching EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of excep
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/18/2024
Summary
In the wake of the global pandemic, the tech industry has embraced change and innovation in the way it operates and manages its workforce. The shift to remote and hybrid work, the acceleration
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: Property GPE is a UK property development and investment company - it mainly owns office buildings, with a smaller amount of retail property. The company invests in and develops cent
by
EMR Recruitment
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: B2C Based in Palma, Italy, Barilla is an Italian family-owned food company and the world’s largest pasta producer. Established in 1877, it’s now an international Group present in mor
by
EMR Recruitment
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/02/2024
Summary
The pandemic has fundamentally changed the way businesses operate and reshaped clients' expectations, emphasising the importance of agility, efficiency, and digital fluency in service delivery. At
Teaser
Discipline expertiseContent Type
ArticlesPublish date
03/08/2024
Summary
Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu
by
Rebekah Cramp
Teaser
Career adviceContent Type
ArticlesPublish date
01/17/2024
Summary
Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look
Teaser
Career adviceContent Type
ArticlesPublish date
01/12/2024
Summary
There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel conn
Teaser
Career adviceContent Type
ArticlesPublish date
01/03/2024
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat
Teaser
Career adviceContent Type
ArticlesPublish date
11/28/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l
Recently viewed jobs