Head of Marketing
Job Description
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This is a fantastic opportunity for an experienced B2B Head of Marketing to join an award-winning hybrid cloud connectivity business in Central London. This is a newly created role and the successful candidate will play a pivotal role in supporting CEO in the development and the delivery of their go to market strategy.
Extensive marketing experience within a software-as-a-service (SaaS) business is desirable, with a deep understanding of B2B brand marketing. You have a proven track record of executing successful campaign marketing strategies across the marketing mix as well as evidence of strong stakeholder management, fulfilled through fantastic interpersonal and communication skills.
Key responsibilities:
- Design and deliver on marketing strategy and go-to-market plans
- Drafting and implementing the product marketing strategy to be executed across the board
- Develop high-quality, relevant and engaging marketing materials to support the campaigns and lead nurturing programmes
- Work closely with the Inside Sales Representative team
- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels
- Brief and oversee the work of internal and external agencies who will deliver any parts of the campaign activity
- Regularly analyse performance and ROI across all marketing activities and campaigns
- Identify, plan and deliver hosted and trade events
- Analyse and create database segmentation and distribution lists for campaigns
Your profile:
- Strategic B2B marketing experience within a PaaS or SaaS business
- Solid experience in managing online and offline campaigns
- First class communication, written and analytical skills
- Experience of aligning with other teams to deliver targeted campaigns and projects
This is an outstanding opportunity with a great career prospect. If you would like to work for faced-paced company that always strive to be the best, please apply with you CV.
Manager, B2B & Tech
- Executive Search Team
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