Description
An exciting opportunity has arisen to join a rapidly growing financial services company as Head of Digital Marketing. Their goal is to be recognised as one of the leading financial planning firms in the UK and make a real positive difference.
Alongside managing a small team, you will take ownership for digital marketing strategy and execution. This will include SEO/Content, PPC, email, display, social and affiliates.
HEAD OF DIGITAL RESPONSIBILITIES
- Formulation and execution of thHE digital marketing strategy
- Demand generation: organic search, PPC, display and social
- Improving organic rankings using both on-site and off-site strategies
- Increasing brand awareness in key segments via targeted campaigns and PR
- Overseeing lead nurturing to marketing qualified opportunities
HEAD OF DIGITAL EXPERIENCE
- Significant experience executing on-site and off-site SEO strategies
- Experience building working relationships with other websites and partners
- Working knowledge of Google Analytics, AdWords, Facebook Ads, LinkedIn Ads, WordPress, SEO analytics tools and marketing automation platforms
- Experience with CRM integration with several of the above-named platforms
- Experience of people management
- Strong numerical and literacy skills
- Calm, approachable and measured in your approach