Growth Marketing Manager
- South West England
- Permanent
- Financial Services
Job Description
This vacancy has now expired. Please see similar roles below...
A B2C financial services provider based in Gloucester is seeking a Growth Marketing Manager to design and implement acquisition and retention campaigns with a strong focus on digital growth marketing strategies.
Responsibilities:
- Develop, implement and manage comprehensive digital marketing plans to achieve strategic goals
- Test new marketing channels and optimisation of existing campaigns
- Work closely with external digital agency to monitor and manage PPC campaigns, including analysing monthly results, optimising landing pages, liaising with stakeholders and reporting results to senior stakeholders
- Assist Digital Marketing team to continuously develop SEO strategy
- Liaise with a variety of internal and external stakeholders to develop original and innovative content to improve SEO and increase brand awareness
- Monitor key metrics to analyse the effectiveness of marketing initiatives in order to optimise performance, maximise results and ultimately drive revenue.
- Ownership of all communication assets & collateral, including robust version control and storage across the portfolio.
Requirements:
- Track record of B2C digital marketing experience ideally financial services / insurance however other B2C experience will be considered
- Experience in building and managing multi-channel marketing campaigns
- Experience of owning and leading marketing projects and delivery plans from inception
- Digital marketing capability including SEO, PPC and paid social
- Proficient with analytical tools and measurement of ROI
- Certificate and/or Diploma CIM qualified is desirable, but not essential
- UK experience is essential. No sponsorship will be given unfortunately
£35-40,000
2-days in the office
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