Growth Marketing Manager

A B2C financial services provider based in Gloucester is seeking a Growth Marketing Manager to design and implement acquisition and retention campaigns with a strong focus on digital growth marketing strategies.

Responsibilities:

• Develop, implement and manage comprehensive digital marketing plans to achieve strategic goals

• Test new marketing channels and optimisation of existing campaigns
• Work closely with external digital agency to monitor and manage PPC campaigns, including analysing monthly results, optimising landing pages, liaising with stakeholders and reporting results to senior stakeholders
• Assist Digital Marketing team to continuously develop SEO strategy
• Liaise with a variety of internal and external stakeholders to develop original and innovative content to improve SEO and increase brand awareness
• Monitor key metrics to analyse the effectiveness of marketing initiatives in order to optimise performance, maximise results and ultimately drive revenue.
• Ownership of all communication assets & collateral, including robust version control and storage across the portfolio.

Requirements:

• Track record of B2C digital marketing experience ideally financial services / insurance however other B2C experience will be considered
• Experience in building and managing multi-channel marketing campaigns
• Experience of owning and leading marketing projects and delivery plans from inception

• Digital marketing capability including SEO, PPC and paid social

• Proficient with analytical tools and measurement of ROI

• Certificate and/or Diploma CIM qualified is desirable, but not essential
• UK experience is essential. No sponsorship will be given unfortunately

£35-40,000

2-days in the office