Digital Marketing Manager
Job Description
This vacancy has now expired. Please see similar roles below...
This client is a young ambitious brand with seven hotels in London, two in Scotland and more in the pipeline.
We're looking for a highly motivated and proactive Digital Marketing Manager to join the marketing team and be the digital specialist. The position is responsible for devising and delivering on the the digital marketing plan for our hotel group using agencies, reporting to the Marketing Director and managing a lovely Digital Marketing Executive.
What you'll be doing
- Ownership of hotel growth plans - delivering target levels of revenue and ROI across paid digital channels including PPC, Affiliates, Social, Display, Meta and Referrals.
- Working with agencies to deliver the above.
- Actively drive test and learn in new acquisition channels to achieve target direct revenue.
- Optimisation of the digital experience to drive improved conversion and value per customer.
- Own the website ensuring all content is up to date and best reflects the brand.
- Planning, forecasting and budget management for acquisition and digital.
- Development of tools, MI and analytics associated with the digital customer experience and optimisation.
- Own and manage key agency relationships for digital.
- Work with other department to optimise revenue across channels, driving promotions and OTA advertising where appropriate.
- Support digital marketing and web development across other parts of the group.
- Management, coaching and development of a Digital Marketing Exec.
What you'll need
- Experience in a similar digital marketing role with strong agency management experience
- Hands on use of Google Analytics is desirable.
- Previous UX/UI experience is desirable
- Previous experience of running successful conversion rate optimisation programmes.
- Broad experience of managing a range of digital channels including PPC, SEO, Affiliates, Meta and Display - with agencies.
What we offer
- Competitive salary of up to £55,000 DOE
- The opportunity to work for a growing agile company
- Opportunity to work on a challenger brand within the travel industry
- Cycle to work to scheme.
Related jobs
Salary
£35000 - £40000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
SEO
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
SEO Executive
Reference
EMRVT_1752248134
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£45000 - £50000 per annum
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Business Services
City
London
Description
Marketing Manager - West London
Reference
PR/132648_1752150158
Expiry Date
01/01/0001
Author
Mal GaluszczynskaAuthor
Mal GaluszczynskaSalary
£85000 - £95000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Head of
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Senior Marketing Manager
Reference
RPT_1751902501
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£65000 - £75000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Senior Internal Communications Manager
Reference
RPS_1750911155
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specifie

Teaser
Career adviceContent Type
ArticlesPublish date
07/01/2025
Summary
New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market t

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With

Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in
Recently viewed jobs