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Description

An exciting opportunity has arisen for a digital marketing executive to join the marketing team at an environmental charity to help develop their digital strategy.

Digital Marketing Executive Responsibilities:

  • Manage the digital marketing platform and the related cross-organisation digital products and projects
  • Provide customer insights to inform requirements in an audience and data led communications environment. Including user research and testing, defining personas, and gathering intelligence through tools such as Google Analytics
  • Provide best practice and support to teams across the company on developing content and bespoke websites or apps that are consistent with the digital strategy.
  • Provide best practice on digital marketing and technical digital developments. Understanding the wider context of the digital environment and how this fits strategically
  • Develop bespoke client side based content using HTML, CSS and JavaScript.

Digital Marketing Executive Skills/Experience:

  • Experience of content production for web and social media platforms
  • Experience working on SEO, social media and e-mail marketing campaigns
  • Experience managing digital projects
  • Hands on experience using HTML/CSS
  • Demonstrable experience of using digital analytics tool such as Google Analytics

Role is managed by:

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