To lead the marketing team to build and grow our global digital audience, and create targeted digital campaigns with the aim in deleiering leads, subscriptions and advertising.
- Build traffic, frequency and new visitors and capture data using innovative approaches
- Content distribution strategies
- Build social audiences and boost brand awareness and engagement.
- Segment our audience to deliver personalised, relevant content to our audience.
- Content Makerting Campaigns, using the following channels web, email, social, print, video, other digital media and some print.
- Engaging email that drive traffic to our website.
- Manage data privacy and avoid list fatigue.
- Audience segmentation
- Configuration for digital campaigns, including data analysis, segmenting, updating and enriching