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Description

To lead the marketing team to build and grow our global digital audience, and create targeted digital campaigns with the aim in deleiering leads, subscriptions and advertising.

RESPONSIBILITIES

Website:

  • Build traffic, frequency and new visitors and capture data using innovative approaches
  • SEO
  • Analytics
  • Content distribution strategies
  • PPC

Social Media

  • Build social audiences and boost brand awareness and engagement.

Digital Campaigns

  • Segment our audience to deliver personalised, relevant content to our audience.
  • Content Makerting Campaigns, using the following channels web, email, social, print, video, other digital media and some print.

Email

  • Engaging email that drive traffic to our website.
  • Manage data privacy and avoid list fatigue.

Data

  • Audience segmentation
  • Configuration for digital campaigns, including data analysis, segmenting, updating and enriching

Role is managed by:

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