Data Analyst
Job Description
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The Digital Marketing Analyst will be an instrumental member of the marketing team. Framing data to help us make the right decisions from day-to-day campaign activation to product launches. Responsible for building out the marketing analytics capabilities.
What will I be doing?
- Strategy: Use data to shape the business strategic direction. Working with the senior management team to help identify the important questions and then using data to frame your recommendations.
- Collaboration: Work on cross-business analytics projects. Help the product team with data collection/ storage and assist operations/ events on ad-hoc projects.
- Testing: Turn data into insight. Help activate a continual testing programme analysing performance across SEO, Email, Digital and Offline activity.
- CRM: Become lead for CRM activity
- Reporting: Create marketing activation & attribution models across online and offline channels. Automate marketing reports to speed up analysis.
- Customer: Deliver insights around each stage of the consumer journey helping the business to better understand the path to purchase.
- Tools: Begin using Google Analytics & Data Studio but quickly build out our analytics stack to deliver excellent insights.
- Technology: Take ownership of data integration's and
- Competitor Analysis: Build competitors analysis model extracting key takeouts.
- Group: Work closely with counterparts within the wider group to enhance our capabilities and ensure we adhered to company best practice.
What do I need?
Capability, Knowledge and Experience:
- Proven experience in reporting and marketing analytics
- Experience with visualisation tools
- Strong experience with analytics tools
- Proficiency in SQL and statistical calculations
- Significant experience in cross-platform attribution modelling
- Proven track recorded in CRM
Manager, B2C & Consumer
- Permanent Team
- Digital Team
- Executive Search Team
- Management Team
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