CRM Manager
- London
- Permanent
- Financial Services
Job Description
This vacancy has now expired. Please see similar roles below...
A B2C financial services provider based in London is seeking a CRM Manager to design and implement the CRM / cross-sell strategies for the bank itself and partner channels.
Responsibilities:
- Take ownership of the Salesforce Marketing Cloud platform, ensuring optimal utilization.
- Provide guidance to partners, helping them achieve their desired KPIs.
- Conduct regular review meetings with partners, ensuring alignment on goals and strategies.
- Contribute to the strategic direction of the company's Marketing CRM efforts, ensuring alignment with broader marketing and business goals.
- Identify opportunities to enhance customer segmentation, targeting, and engagement strategies within the Marketing CRM.
- Supervise email and push notification communications, ensuring timely, relevant, and personalized outreach.
- Ensure all CRM activities comply with privacy regulations and best practices.
- Building, nurturing and influencing strategic marketing relationships with Partners.
Requirements:
- B2C financial services / insurance experience is preferred but other B2C channels would be considered.
- Previous CRM experience in a fast-paced start-up/ scale-up environment is preferred.
- Hands on and strategic experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys.
- Working knowledge of Salesforce Marketing Cloud or similar CRM software.
- Significant proven experience in integrated loyalty and retention marketing campaigns and activity across all aspects of the marketing mix, above and below the line.
- Analytical mindset with the ability to derive actionable insights from data.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Ideally educated to degree level.
- Educated to degree level or equivalent.
- Please do not apply if you are on a Tier 3 visa.
£70-80,000 Base Salary + Bonus
3-days in the office
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