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Joining the Direct Marketing team you will own the responsibility for all CRM Analytics to enable the Direct marketing team is reaching the correct target markets.

This role plays a crucial part in delivering customer insight and supporting the business to use it across a wide range of briefs such as marketing channel optimisation, mapping customer journeys and uncovering reasons behind customer behaviour.

Responsibilities:

  • Partner with senior subscriptions team to proactively identify opportunities for incremental revenue generation across all areas of the subscriptions business.
  • Develop reporting suite to provide insight on subscriber behaviour for both online and offline acquisition and renewal channels
  • Customer behaviour analysis including trend and cluster analysis
  • Develop reports and dashboards for business stakeholders.

Qualifications:

  • Knowledge of database structures and relational databases
  • Experience working with complex customer data
  • Ability to use Microsoft Office products, especially Excel
  • Strong MS SQL skills
  • Experience working Google Analytics
  • Experience of managing stakeholders at various levels
  • Excellent presentation, oral and written communication skills with the ability to explain complex analysis results and processes to non-technical audiences in a clear and positive manner

Role is managed by:

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