How to Become a Great Marketing Leader through Self-Discovery?

Jen's journey to becoming a marketing and communications leader

Jen Barham's journey to becoming a marketing and communications leader exemplifies the fusion of traditional career progression with a journey of self-discovery. 

Despite not initially envisioning a career in marketing, Jen's background in English Literature and passion for storytelling aligned well with her first marketing position.

So the idea of crafting the written words, of developing a narrative, of being impactful and impacting people's buying decisions, all kind of came together really when I had that first marketing position.

Beginning her career as a full-service marketing executive at Barclays Capital, Jen's trajectory has seen her navigate diverse sectors including law, tax, tech, and private equity and latterly investment banking. All her previous roles were centered around the development of global brand propositions tailored to local markets. 

The blend of creativity and intellectual challenge propelled her through the high-pressure environments of investment banking, reinforcing her commitment to the dynamic field of marketing and communications. Jen shares advice on how to craft a path to career success with confidence and purpose.