Jump to main content
Quick send CV Upload a brief

Marketing & Communications Leader Series ep.2: Emma Hill


Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer look as to how they got started in marketing and the strategies that led them to success in their industries. 

In this episode, EMR's MD Tom Brockton interviews Emma Hill, Group Brand and Marketing Director at Cardano. Tune in to hear more about Emma's career journey and insights.

What inspired you to pursue a career in marketing? 

That's a great question. And one I've been reflecting on since we agreed to have this conversation. I actually fell into marketing by accident, wanted to...work in TV production and actually realised that I could work in the sort of heady world of media and television, but earn potentially quite a good crust through the marketing route. So I found myself at FlexTech Television, which is now owned by I think Virgin Media, and worked on a sort of junior role, but getting stuck into absolutely everything across the full marketing mix. And that sort of ignited my love for marketing and I took things from there.

What would you say are the three most critical factors that you would personally put forward as a senior leader within wider marketing communications? 

That's a great question. I've sort of distilled it into three broad areas, but commerciality. So understanding the numbers, at the end of the day, we're here to make the company a success by delivering brilliant products and services for our clients and a brilliant client experience. So understanding that vision and being able to talk the sort of language of the boardroom at that commercial level. Creativity, you know, we are usually quite well placed as a function within the organisation to bring a bit of spark of creativity to...businesses that may really benefit, I guess, from slightly different sort of thinking. And then also communication skills. So whether that's with internal stakeholders or with customers and clients or through managing your team, managing agency and supplier relationships, you know, communication is a crucial sort of part of the role.  

What would you identify as some of the key challenges that you have faced now operating at this level?

In terms of changes in the economic outlook, you know, the economy breathes in and breathes out and marketing budgets and resource often follow suit. And, you know, you sometimes have to make quite tough decisions. So that's...parking perhaps a really exciting project that people have got behind, potentially motivating teams during a downturn. You want to keep people engaged and excited and that's your role as a leader to do that. So yeah, I think that's probably been one of the toughest things I've experienced a few times over the years. And then also, I suppose, managing multiple projects. You're usually lent on, particularly in sort of small medium enterprises, quite heavily and so being able to prioritise and work smartly under pressure, that can be quite tough as well. 

What skills or experiences do you feel that you've taken from your past experiences into this role?

You'll have seen it all over LinkedIn, various memes and things, it's kind of in your role. You know, learn or earn or ideally both. And that's something I guess I've lived by. And I think I've tried to take every opportunity that's been given to me, even if secretly I was thinking, I don't know if I can do this. But you know, just sort of throw yourself in, I think and just having the confidence to have a go is probably one of the most important things that I've taken from my career so far. 

What advice would you give to aspiring Heads of and Directors of Marketing or young professionals looking to advance their careers within wider marketing and communications? 

Yeah, I mean it builds on the last point really but just jump at every opportunity and maybe don't overthink it. I used to try and plan my career every step at the beginning and would worry about was this the most appropriate next move, did it make sense from a linear point of view. Careers aren't linear anymore, you know, there are things like squiggly careers etc, podcast and book. So I think don't overthink it. Don't try and second guess yourself and have more faith in yourself just to have a go and get started. And I think the other thing would be to make sure, I hate the word "network" because it sounds very formal and I think it's quite off-putting for some people, but it is about building key relationships with people who maybe have more experience than you or lateral experience to you and making sure you've got some safe sounding boards and voices in your kind of career world that you can turn to when you need to. 

Listen to the full interview above and follow EMR to hear the next episode in this series. 

If you missed the previous episode with Bee Patel, Global Director of Brand & Communications at AlphaSights listen here


List #1

Related posts

The Digital Transformation of Professional Services

Teaser

Discipline expertise

Content Type

Articles

Publish date

04/02/2024

Summary

The pandemic has fundamentally changed the way businesses operate and reshaped clients' expectations, emphasising the importance of agility, efficiency, and digital fluency in service delivery. At

Teaser

Read more
The Digital-First Revolution: How D2C Businesses are Shifting to Owned Channels

Teaser

Discipline expertise

Content Type

Articles

Publish date

03/08/2024

Summary

Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu

Teaser

Read more
Rebekah Cramp

by

Rebekah Cramp

Rebekah Cramp

by

Rebekah Cramp

Marketing and Communications Leader Series ep.5: Jen Barham

Teaser

Career advice

Content Type

Articles

Publish date

01/17/2024

Summary

Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look

Teaser

In this episode, EMR's MD Tom Brockton interviews Jen Barham, Group Chief Marketing & Corporate Responsibility Officer at DC Advisory. Tune in to hear more about Jen's journey and insights.

Read more
5 ways to boost your communications career in 2024

Teaser

Career advice

Content Type

Articles

Publish date

01/12/2024

Summary

There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel conn

Teaser

There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024 it’s even more vital as people want to feel connected to a company.

Read more
Marketing and Communications Leader Series ep.4: Dominic Elliott

Teaser

Career advice

Content Type

Articles

Publish date

01/03/2024

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat

Teaser

In this episode, EMR's MD Tom Brockton interviews Dominic Elliott, former Head of Communications, Asset Management and ESG at Credit Suisse (currently Group Head of External Relations at Holcim).

Read more
Marketing & Communications Leader Series ep.3: Noreen Biddle Shah

Teaser

Career advice

Content Type

Articles

Publish date

11/28/2023

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l

Teaser

In this episode, EMR's MD Tom Brockton interviews Noreen Biddle Shah, former Head of Marketing & Communications at Numis, who recently joined Carne Group as their CMCO. Find out more about Noreen's path to success.

Read more
Survey on a computer and people
Pay Survey 2024

Teaser

Salary & Market Trend Guide

Content Type

Articles

Publish date

11/23/2023

Summary

Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our researc

Teaser

Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our research every year.

Read more
Falls in charitable donations create new challenges for marketing professionals

Teaser

Industry news

Content Type

Articles

Publish date

11/20/2023

Summary

Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs whi

Teaser

Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs while also maintaining high-performing marketing teams to maximize their efficiency.

Read more
The real cost of a contractor – not just the numbers!

Teaser

Hiring advice

Content Type

Articles

Publish date

11/13/2023

Summary

When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight. Whether a contr

Teaser

When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight.

Read more
Sam Brimble

by

Sam Brimble

Sam Brimble

by

Sam Brimble

CRM Manager: Understanding the Roles and Responsibilities

Teaser

Career advice

Content Type

Articles

Publish date

10/24/2023

Summary

CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience.  Whether you are considering a ca

Teaser

CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience.

Read more
View more