Jump to main content
Quick send CV Upload a brief

What key trends did you see in 2017?

2017 marked a year of general uncertainty at the senior end of the market with companies being wary of committing to investing in senior hires. Where they were likely to do so was in cases where the positions were approved at board level as part of the strategic direction of the company.

We have met some exceptional senior candidates in 2017, experts in areas such as digital repositioning, rebranding or creating marketing teams that are fit for the future. A lot of candidates at the senior level are immediately available as they don’t stay in roles they are not challenged by or can’t see a career path e.g. to CEO. They are happy to take the risk and leave to look for their next opportunity, often recruiting their replacement before they leave.

Start-ups and the continued growth of the fintech market created exciting opportunities for some candidates, but some less than desirable outcomes for others. Such is the nature of these riskier ventures heavily reliant on investor resources and balancing the fine line between investment and signs of success.

A trend we are seeing emerge from companies, in response to the increased credibility the start-up community now holds, is a desire to hire candidates who have both large corporate and start up experience. There is significant value seen in the combination of process and traditional marketing skills with experience of a fast-paced nimble environment where decisions are made in minutes and implemented in days. Often these candidates will be working with the latest digital tools and are perceived to have sharpened their commercial awareness.

In other areas of the market including financial services and professional services, the senior end of the market has been subdued compared to previous years. This is predominately due to the uncertainty Brexit has caused, as firms take a more cautious approach to senior hires reducing the opportunity for movement in these sectors.

There remains a strong appetite for marketers to have their voice heard at board level. Businesses that have acknowledged a need to digitally transform or increase focus on customer centricity create such opportunity for their valued marketing leaders. The proportion of British CEO’s coming from a marketing background has increased steadily over the last 5 years and remains a positive trend for the marketing profession, as it becomes an increasingly measurable metric towards an organisations success.

What key trends do you expect to see over the next 12 months?

We expect activity to continue as it has done in 2017 and are hopeful of an uptick, as businesses grow tired of the uncertainty Brexit has created and devise plans to move forward. Similarly to coming out of the global financial crisis, those that were bolder and came to market early attracted the best talent and gained market share.

Do you anticipate any changes to salaries and bonuses over the next 12 months?

Packages for marketing leaders need to remain competitive. Despite a lot of good candidates being available, in some sense the supply of candidates outweighs the demand and therefore an inference of companies getting better value for money could be assumed. However, the best candidates will need to be compensated appropriately to secure them in both the short, medium and long term. There are a growing number of senior marketers who are more than happy to be held accountable to sales or profit numbers and have larger parts of their package made up of bonus and/or equity plans. Therefore, organisations who are more creative and flexible with their compensation can attract top talent without needing to pay the highest base salaries.

View the latest Senior Appointment jobs

Find out more about our senior appointments team and how we specialise in placing CxO, Director and Head of level roles here 

List #1

Related posts

Marketing and Communications Leader Series ep.5: Jen Barham

Teaser

Career advice

Content Type

Articles

Publish date

01/17/2024

Summary

Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look

Teaser

In this episode, EMR's MD Tom Brockton interviews Jen Barham, Group Chief Marketing & Corporate Responsibility Officer at DC Advisory. Tune in to hear more about Jen's journey and insights.

Read more
Marketing and Communications Leader Series ep.4: Dominic Elliott

Teaser

Career advice

Content Type

Articles

Publish date

01/03/2024

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat

Teaser

In this episode, EMR's MD Tom Brockton interviews Dominic Elliott, former Head of Communications, Asset Management and ESG at Credit Suisse (currently Group Head of External Relations at Holcim).

Read more
Marketing & Communications Leader Series ep.3: Noreen Biddle Shah

Teaser

Career advice

Content Type

Articles

Publish date

11/28/2023

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l

Teaser

In this episode, EMR's MD Tom Brockton interviews Noreen Biddle Shah, former Head of Marketing & Communications at Numis, who recently joined Carne Group as their CMCO. Find out more about Noreen's path to success.

Read more
Survey on a computer and people
Pay Survey 2024

Teaser

Salary & Market Trend Guide

Content Type

Articles

Publish date

11/23/2023

Summary

Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our researc

Teaser

Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our research every year.

Read more
Falls in charitable donations create new challenges for marketing professionals

Teaser

Industry news

Content Type

Articles

Publish date

11/20/2023

Summary

Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs whi

Teaser

Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs while also maintaining high-performing marketing teams to maximize their efficiency.

Read more
Marketing & Communications Leader Series ep.2: Emma Hill

Teaser

Discipline expertise

Content Type

Articles

Publish date

11/13/2023

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer lo

Teaser

In this episode of the Marketing & Communications Leader Series, EMR's MD Tom Brockton interviews Emma Hill, Group Brand and Marketing Director at Cardano. Tune in to hear more about Emma's career journey and insights.

Read more
The real cost of a contractor – not just the numbers!

Teaser

Hiring advice

Content Type

Articles

Publish date

11/13/2023

Summary

When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight. Whether a contr

Teaser

When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight.

Read more
Sam Brimble

by

Sam Brimble

Sam Brimble

by

Sam Brimble

CRM Manager: Understanding the Roles and Responsibilities

Teaser

Career advice

Content Type

Articles

Publish date

10/24/2023

Summary

CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience.  Whether you are considering a ca

Teaser

CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience.

Read more
crm manager
Marketing Executive Role: A Comprehensive Guide

Teaser

Career advice

Content Type

Articles

Publish date

10/19/2023

Summary

The marketing realm is vast, diverse, and ever-evolving. At its core lies the pivotal role of a marketing executive, often considered the backbone of strategic promotional efforts.  Whether you're con

Teaser

The marketing realm is vast, diverse, and ever-evolving. At its core lies the pivotal role of a marketing executive, often considered the backbone of strategic promotional efforts.

Read more
Marketing & Communications Leader Series ep.1: Bee Patel

Teaser

Career advice

Content Type

Articles

Publish date

10/02/2023

Summary

We are pleased to be launching EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we ta

Teaser

We are pleased to be launching EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. EMR's MD Tom Brockton interviews Bee Patel, who currently holds the position of the Global Director of Brand & Communications at AlphaSights.

Read more
View more