How to master an interview with the CEO

We speak to many candidates in senior positions that require a helping hand when it comes to building confidence for a big interview. Whether it be with the CEO alone, an executive panel, or a series of executive interviews.
Luckily there are a number of tips and techniques you can adopt to help you through the process. Read on to find out our five key areas to plan for success.
1. Preparation
You don’t need us to tell you the old 90% planning rule... Confidence building starts with proper planning, in how you present yourself as well as having your questions, answers or presentation prepared. Anticipating any questions or obstacles you may face, and preparing responses, will really help you on the day.2. Research
It goes without saying you’ll research the company. Drill deep – what is its purpose or vision, who are its stakeholders, how has the company performed, what are its goals? Read annual reports, news reports and research social media. And research the people you will interview with – their background, expertise, even hobbies and interests to help you build rapport.3. Who are YOU?
We would only ever put you forward for a role and company that we believe fits your experience, personality and goals. This is important at every level, but arguably more so at the senior end as how you work and what you believe in comes to the fore.On top of your accomplishments, your interviewers will want to know what motivates you, how you stay focussed, how you relax, and, most importantly, what your USP is. What do YOU bring to the organisation that no one else can? Click here to read more about building your personal brand.
4. Questions for you
Refer to point one.... prepare for questions with detailed answers. It helps if you have a few good examples in your arsenal that could meet a variety of criteria. For example: how have you contributed to revenue? How do you measure ROI? What processes have you implemented? How do you manage your team?Be ready to be questioned, debated with, even criticised! At this level dealing with questions, having an opinion and being ready to debate or sell your point of view is expected.
5. Questions for them
It should be unusual to end any interview without questions – they show your commitment to the role and company. At this level ensure you have the big items nailed – what will your budget be? What is the size of your team currently? Is there room for this to grow if required? What skills are covered within the department? What is the Board’s view of the incumbent department leader and team? You will also want to establish what the company’s goals are and how you can contribute them. Remember an interview is a two-way street, and when seeking a senior role both sides want genuine alignment.Find out how to develop your personal brand here.
Read our seven tips for presenting yourself to the Board here.
View our executive and senior appointments jobs.
Sign up for more insights

Related jobs
Salary
£400 - £500 per day
Location
London
Job Type
Contract & Interim
Discipline
Change Communications
Seniority
Manager
Salary
£500 - £749
Sector
Education
City
London
Description
Change Communications Consultant - £400 - £500 per day - 6 month contract
Reference
CR/132633_1747317524
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
£400 - £500 per day
Location
London
Job Type
Contract & Interim
Discipline
Account Management
Seniority
Manager
Salary
£500 - £749
Sector
Financial Services
City
London
Description
An exciting new contract opportunity to join a newly formed team in one of the largest names in payments globally.
Reference
CR/132632_1747237535
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
Up to £65000 per annum
Location
London
Job Type
Permanent
Discipline
Media Relations & PR
Seniority
Executive
Salary
£60,000 - £79,000
Sector
Professional Services
City
London
Description
EMR are working with a leading legal firm based in the City of London who are seeking to hire a PR Specialist.
Reference
PRM9812_1745830425
Expiry Date
01/01/0001
Author
Mark ChildsAuthor
Mark ChildsSalary
Negotiable
Location
Potters Bar, Hertfordshire
Job Type
Fixed Term Contract
Discipline
Brand Marketing
B2B
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Property & Construction
City
East of England
Description
We are seeking a Marketing Manager to join a leading residential developer on a 12-18 month fixed-term contract.
Reference
PR/132623_1745589541
Expiry Date
01/01/0001
Author
Mal GaluszczynskaAuthor
Mal GaluszczynskaRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/05/2025
Summary
With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser
Hiring adviceContent Type
ArticlesPublish date
02/28/2025
Summary
Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid
by
Mal Galuszczynska

Teaser
Industry newsContent Type
ArticlesPublish date
01/30/2025
Summary
In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum

Teaser
Industry newsContent Type
ArticlesPublish date
01/24/2025
Summary
AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace. As these technologies redefine the standards of efficiency,
Recently viewed jobs