Business services & B2B salaries and market trends

What key trends have you witnessed in 2017?
Despite Brexit and political turbulence on both sides of the Atlantic over the course of 2017, it has resulted in minimal impact to overall hiring. The requirement for highly skilled marketers across this sector remains vibrant. With particular focus on B2B, we have witnessed an appetite for exceptional lead and demand generation experience. Similarly to previous years, the most skills in demand have been expertise in digital with CRM, social media and data driven roles.
Brexit uncertainty has not noticeably impacted this market in 2017. Hiring demand has remained consistent and in line with earlier years.
What key trends to do you expect to see over the next 12 months?
Account-based marketing (ABM) has been a hot topic in B2B marketing in the past few years and we predict it will become even more popular in the next 12 months. Organisations are starting to realise the need to move to an account-centric model across marketing. ABM demands a data-driven approach to strategy, planning, execution and measurement. For this reason, we can expect an influx of roles that require candidates to be familiar with various marketing automation and analytical tools.
What methods are companies using to attract and retain top talent?
The battle to attract and retain top talent in the market continues to intensify and encourages companies to create the optimum environment if they are to attract the strongest candidates.
Key drivers include development, training, clear progression path, autonomy, flexibility and diversity. If the environment is set up to encourage and allow top performers to work in a style favourable to them bringing out their very best, appreciating their terms and preferences, it is much less likely that they will be poached by competitors.
Do you anticipate any changes to permanent salaries and bonuses over the next 12 months?
As a whole, B2B Marketers are well remunerated compared to other professionals within other sectors, so I wouldn’t expect to see much change over the next 12 months. Bonuses still remain an integral part of the package for many candidates, as companies continue to look to incentivise employees. These are usually linked to company performance and personal KPI’s. Having said that, we may see a rise in salaries across certain roles that require specific marketing automation skills.
Contract roles & day rates
Demand for contract marketing roles have increased in the latter half of 2017. There have also been a higher number of temporary to permanent positions, both planned and unplanned. The number of contract to permanent positions appears to be driven out of hesitancy to hire permanently due to the general uncertainty of Brexit. As the number of contract B2B marketing roles increase, employers need to move quickly and speed up interview processes to secure the best candidates, as we’re often finding them being snapped up very quickly!
Contract marketing manager roles are the highest paid in the B2B space, £300-350 per day.
Day rates are often higher than their permanent counterparts and more recently, candidates have chosen contracting to allow for flexibility, expanding skill-sets and varied sector experience. The skills in most demand are end-to-end campaign management, demand generation, analytical skills, marketing automation and influencer marketing.
Read about Business services & B2B salaries and market trends
Sign up for more insights

Related jobs
Salary
£75000 - £77000 per annum + Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Campaign Manager - B2B Property
Reference
RPIT_1747574414
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
Bonus
Location
City of London, London
Job Type
Permanent
Discipline
Event Marketing
Seniority
Assistant
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
Events Coordinator
Reference
RPD_1747409577
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£400 - £500 per day
Location
London
Job Type
Contract & Interim
Discipline
Change Communications
Seniority
Manager
Salary
£500 - £749
Sector
Education
City
London
Description
Change Communications Consultant - £400 - £500 per day - 6 month contract
Reference
CR/132633_1747317524
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
£400 - £500 per day
Location
London
Job Type
Contract & Interim
Discipline
Account Management
Seniority
Manager
Salary
£500 - £749
Sector
Financial Services
City
London
Description
An exciting new contract opportunity to join a newly formed team in one of the largest names in payments globally.
Reference
CR/132632_1747237535
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/05/2025
Summary
With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser
Hiring adviceContent Type
ArticlesPublish date
02/28/2025
Summary
Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid
by
Mal Galuszczynska

Teaser
Industry newsContent Type
ArticlesPublish date
01/30/2025
Summary
In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum
Recently viewed jobs