Jump to main content
Quick send CV Upload a brief

The myths of marketing

The art of PR is all about storytelling, whether it’s that of a company, a product or even an individual. Often myths are created to underpin these stories and frequently they have infiltrated everyday life. For example, the idea that breakfast is the most important meal of the day. There is absolutely no conclusive evidence that this is the case and in fact Kellogg’s has funded research proving that cereal consumption is linked to having a lower BMI.

The many marketing myths will continue to come thick and fast no doubt (is avocado really a superfood and do we really benefit from blitzing certain vegetables in a glorified blender in order to release their essential nutrients?) but what has changed is the nature of story-telling for PRs – and they must keep on top of these trends in order to remain top of their game.

Back in the days of Fleet Street print was king and PRs thrived on the basis of their relationships with journalists. While still an important element of a PR’s role, relationships with journalists is not the only consideration.

Digital is now more important than ever and creating online content which amplifies key messages is crucial and while PRs might feel precious about ‘earned’ coverage, paid for media now plays a crucial role. The profession should not be thinking in terms of PR and marketing in distinct boxes anymore, rather it’s the message that’s important – there are many ways it can reach the audience. It’s the communications professional’s job to pick the best method and make it work. 

At EMR, we recruit for a range of roles all over the UK, apply for marketing and digital marketing jobs with us today.

Marketing jobs Digital marketing jobs
List #1

Related posts

Salary Survey & Trend Report 2024

Teaser

Salary & Market Trend Guide

Content Type

Downloads

Publish date

06/18/2024

Summary

Introducing our Salary & Market Trend Report for 2024/2025 - the ultimate resource for employers and candidates navigating the dynamic job market and evolving career landscape.Uncover how to future-pr

Teaser

Access our latest benchmarking guide for 2024 for marketing, digital and communications professionals. Access our overview of key industry trends this year.

Read more
The Rise of TikTok Shop: Influencer Marketing, Social Media Selling, and the Retail Revolution

Teaser

Industry news

Content Type

Articles

Publish date

06/03/2024

Summary

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developmen

Teaser

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developments in this space is the arrival of TikTok Shop, which enables users to purchase products directly within the app. Coupled with the rise of influencer marketing, TikTok Shop is revolutionising the retail industry.

Read more
Balancing Speed and Quality in Tech Development
Balancing Speed and Quality in Tech Development

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/28/2024

Summary

The need for speed and quality often seem at odds in the technology development sector. The rapid pace of innovation necessary to remain competitive can undercut the meticulous attention to detail r

Teaser

Read more
How to Become a Great Marketing Leader through Self-Discovery?

Teaser

Career advice

Content Type

Articles

Publish date

05/22/2024

Summary

Marketing and Communications Leader Series Episode 5: Jen Barham Welcome back to EMR's Marketing & Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior m

Teaser

In this EMR podcast, Jen Barham, talks about the power of self-discovery, self-awareness, resilience, and authenticity for effective marketing leadership.

Read more
How to Advance Your Career in Communications Leadership?

Teaser

Career advice

Content Type

Articles

Publish date

05/20/2024

Summary

Marketing and Communications Leader Series Episode 4: Dominic Elliott Welcome back to EMR's Marketing and Communications Leader Series podcast, where we dive deep into the journeys of exceptional seni

Teaser

In this EMR podcast, get actionable advice from Dominic Elliott on how to advance your career in communications and be successful in a leadership position.

Read more
How to Leverage Your Diverse Experience in a Marketing Leadership Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/14/2024

Summary

Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c

Teaser

In this EMR podcast, uncover career insights and tips from Noreen Biddle Shah, Chief Marketing & Comms Officer, as she shares her leadership journey.

Read more
Digital Marketing 2022
Why Is This The Year to Kickstart Your Digital Marketing Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/13/2024

Summary

Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new

Teaser

From the growing demand for digital skills to the opportunities for career growth and fulfilment, learn why this is the year to pursue a career in digital marketing.

Read more
How to Navigate a Marketing Career: From a Junior Role to a Director

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/10/2024

Summary

The Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing

Teaser

In this EMR's podcast, we ask Emma Hill, Brand & Marketing Director, about the skills, experience and critical factors for success as a senior marketing leader.

Read more
The Latest Marketing & Digital Recruitment Trends
The Evolution of Client Expectations in Recruitment

Teaser

Industry news

Content Type

Articles

Publish date

05/08/2024

Summary

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan

Teaser

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significantly.

Read more
EMR Building a Successful Career in Communications
Building a Successful Career in Communications

Teaser

Career advice

Content Type

Articles

Publish date

05/08/2024

Summary

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying f

Teaser

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving.

Read more
View more