Web Analyst

Web Analyst

Are you an experienced Web Analyst keen to join keen to join a highly recognised consumer focused financial services brand? Read on!

ABOUT THE ROLE:

You will be able to get stuck in from day one and take care of the below;

• Creation of online reporting and insight
• Specification of any necessary web dev changes to improve insight
• Measuring and improving online customer ID'ing levels
• Exporting and sending of online data for use in offline analysis & modelling
• Sharing of online analytics knowledge & best practice with other web analysts across the group
• Assisting with the sourcing of tools and technology partners
• Assisting in the implementing the next-best-action road-map
• Managing next-best-action inputs, tests, data refreshes, circulation of results
• Manage the creation of online MI & Reporting for marketing campaigns ensuring timeliness
• Ensure standardisation and automation of processes as far as possible to make the best use of time
• Present ideas to colleagues across the business
• Ensure progress updates, results and performance analysis shared with key stakeholders
• Managing multiple complex projects concurrently, tracking progress and success

MUST HAVES

• Highly competent using Web analytics
• Fluent user of Adobe Analytics (or equivalent)
• Familiarity with tag management solutions like Adobe's DTM & Google's GTM
• Familiarity with session recording using tools like SessionCam (or equivalent)
• Experience in A/B testing and personalisation using tools like Adobe Target (or equivalent)
• Experience with decisioning technology desirable
• A good understanding of digital and direct marketing, particularly the use of data for marketing
• Very good excel skills
• Coding experience desirable (e.g. javascript, SQL)
• Excellent communication, presentation and organisational skills
• Excellent Track record in delivering change and completing projects
• Good understand of implementing tracking URL's, delivering cookies to web pages from email
• Experience working to tight time-lines in a project environment, able to prioritise
• Experience working across complex businesses and managing different stakeholders

Location: Kent, England

Day Rate: £300-350 LTD

Duration: 3 Months initially