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One of the world's leading FMCG innovators based in Richmond in now looking to recruit a Senior SEO specialist to drive the SEO strategy. This is a newly developed team working across all of their D2C websites globally.

You will full autonomy in keyword optimisation, content optimisation and high-quality link building activity as well as management of their SEO agency partner.

What will you be doing?

  • You will drive independent optimisation plans through analysis of search engine and user data and inform day-to-day prioritisation of work according to opportunity
  • You will monitor the organic performance to understand the effectiveness of each initiative and generate monthly reports explaining results
  • You will create and regularly update a keyword strategy looking at all important areas of the business
  • You will support the link building initiatives with insights and actions as required
  • Be clear in all 3 pillars, onsite, offsite and technical SEO
  • Work closely with the content team and ensure to create the right content fit to deliver the SEO objectives
  • You will liaise with the SEO agency whilst maintaining strong relations with internal teams
  • On an ongoing basis provide comprehensive keyword analysis, research and monitoring.
  • Keep up to date with industry and algorithmic changes and proactively make recommendations for updates to be made to improve site performance and ranking
  • Work with the wider team to create enhanced functionality and initiatives/developments that are SEO friendly as well as improving commercial performance (SERP rankings) and contribute to agreed SEO KPIs

What skills do you need?

  • An SEO specialist with experience across onsite, offsite and technical SEO
  • Interest in FMCG industry and products
  • Demonstrated mindset and ability to work in a fast-paced environment and flexibility to work within constantly changing landscapes.
  • Strong bias for action and desire to drive growth, test & learn

Role is managed by:

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