Description
My client, a successful business operating in the travel and leisure sector is searching for a Senior Marketing Manager to join their team in London. This role will focus predominately on driving awareness, engagement and new client acquisition during this exciting time of change and growth.
Main responsibilities:
- Developing and driving brand awareness strategy
- Full responsibility for driving awareness, engagement and new customer acquisition
- Developing and managing marketing campaigns and annual communications calendar
- Leading on campaign development and merchandising plans
- Managing the campaigns budgets (offline and digital)
- Identify and develop partnership and sponsorship opportunities to grow reach and awareness
- Day-to-day management of key agencies - including brand communication and media buying
Skills and experience required:
- 5+ years of experience in marketing roles focusing on customer acquisition activity, ideally in travel/leisure sector
- Experience with both digital and performance marketing and leading campaigns from creation to delivery
- Experience managing media agencies
- Experience in acquisition through digital channels
- Outstanding leadership and project management skills
- Highly energetic, innovative with a drive to succeed