Description
EMR are working with a FTSE-listed business in Kent to hire a Senior Copywriter on a permanent basis.
In the role, you will create and manage a high performing copywriting function, create communications and copy that puts the customer at the heart of what the company does, and advise on multi-channel content flow: be it for CRM, advertising campaigns or social media.
Your key responsibilities will include:
- Create communications and copy that champions what the customer is looking for both now and in the future
- Advise on multi-channel customer journey content flow for different segments to ensure the customer receives the right information at the right time in their journey
- Proactively review and implement consistency of tone of voice
- Produce copy for non-discretionary business critical communication, e.g. letters, internal business updates, client emails, telephone recorded messages, application forms, T's and C's
- Creating best-practice copy for the website that is SEO optimised, and adapted for desktop and mobile
- Produce accurate, informative and trend focused copy that aligns to communications campaigns and strategy e.g blogs, advertising copy, website copy
Your skills and experience will include:
- Excellent creative copy writing experience in a commercial environment across all marketing channels
- Some editorial experience, demonstrating sub-editing skills
- Previous line management experience
- Previous experience working within the financial services industry is desirable
- Previous experience writing copy in a B2B and B2C environment is desirable
If you feel you have the right skills and experience please apply now!