Description
This role is for a product marketer responsible for creating marketing materials for prospective customers, both retailers.
Working with a product team to understand the company's capabilities, you must understand the market environment in order to create the most effective collateral.
Roles & responsibility
- Develop a stimulating product communication strategy and high-impact materials to support that strategy
- Take charge of products and services in the market
- Craft the messaging and positioning for products, explaining the current services and future vision (and their value)
- Understand the relevant market environment
Ensure the company's products are positioned correctly to fulfil the market need
- Contribute to the creation of the future vision to capture the minds and hearts of retailers and shoppers
- Feed in to the product development process, identifying gaps in the market based on research
Ensure delivery of high quality materials
- Work with the creative team to product engaging marketing materials (both physical and digital)
Enable the sales team to meet their targets and help launch new products
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Describe the value proposition and use cases of Fits Me products, features, partnerships & services
Key requirements
Background and previous experience
- Understanding how to use print and digital channels to create effective marketing materials
- Experience using social media to reinforce traditional campaigns
- An appreciation of eCommerce and a desire to help shoppers improve their experience (both online and offline)
- Marketing experience with a Software as a Service (SaaS) provider is desired