Product Marketing Manager - eCommerce

This role is for a product marketer responsible for creating marketing materials for prospective customers, both retailers.

Working with a product team to understand the company's capabilities, you must understand the market environment in order to create the most effective collateral.

Roles & responsibility

• Develop a stimulating product communication strategy and high-impact materials to support that strategy
• Take charge of products and services in the market
• Craft the messaging and positioning for products, explaining the current services and future vision (and their value)
• Understand the relevant market environment

Ensure the company's products are positioned correctly to fulfil the market need

• Contribute to the creation of the future vision to capture the minds and hearts of retailers and shoppers
• Feed in to the product development process, identifying gaps in the market based on research

Ensure delivery of high quality materials

• Work with the creative team to product engaging marketing materials (both physical and digital)

Enable the sales team to meet their targets and help launch new products

• Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Describe the value proposition and use cases of Fits Me products, features, partnerships & services

Key requirements

Background and previous experience

• Understanding how to use print and digital channels to create effective marketing materials
• Experience using social media to reinforce traditional campaigns
• An appreciation of eCommerce and a desire to help shoppers improve their experience (both online and offline)
• Marketing experience with a Software as a Service (SaaS) provider is desired