Marketing Technology Manager

Working for a global leading FMCG business based in their Global head office in London you will be joining as the newest addition to the marketing technology team.

Joining a team of three, you will be responsible for overseeing integration of marketing technologies and overseeing seeing the implantation of the marketing technology roadmap.

Key responsibilities:

• Oversees integration of marketing technologies to build a seamless consumer experience across different digital touchpoints for all company brands.
• Plays a cross-functional role connecting global and local marketing, sales and IT to leverage technology to support the business mission and goals
• Liaise with marketers across the organization to understand the business' overall mission, marketing and e-commerce needs and priorities.
• Liaise with the equity, digital and design team to understand the brand essence, the global digital strategy and communication priorities.
• Translate the understanding of the business and way of working into requirements for developing a Martech Tech Strategy with the ability to deliver best-in-class consumer experiences.
• Provide equity, digital and design team with technologies supporting the creation, curation, and delivery of digital content that resonates with the target audience and aligns with the brand's messaging.
• Partner with the Equity, Digital and Design team and the global e-commerce team to define roles and responsibilities for applying content, social and website technologies by internal and external stakeholders.
• Partner with the Brand activations and marketing processed team to define roles and responsibilities for applying brand activations and consumer relations technologies by internal and external stakeholders.
• Contribute to defining and maintaining Martech priorities roadmap and landscape map across categories, areas and markets.
• Work with digital teams and partners to select, configure, integrate, and apply technologies with the ability to optimize omnichannel activations.
• Lead the implementation of complex technology integrations with agency partners.
• Facilitate the implementation of proper taxonomies and naming conventions across digital channels to ensure accurate data collection for analytics purposes and other types of analysis

About you:

• You will be working in a similar role supporting a large global business with marketing technology solutions.
• Have strong communication skills, with the ability to talk to local and regional teams globally.
• Hands-on experience with marketing technology operations
• Strong understanding of digital marketing channels (email marketing, social media, content marketing, SEO, SEM)
• Knowledge of key digital marketing KPIs (CPC/ CACs etc.)
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and