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Description

Responsibilities:

  • Manage end-to-end marketing plans and budget lines for the above products, aimed at acquiring new customers as well as retaining/cross-selling existing customers.
  • Translate product teams' briefs into marketing plan requirements and understand marketing team's resources needed to devise a multi-channel marketing plan that it's aligned to the business objectives (e.g. Marketing Teams, Digital Teams, Onsite Teams etc.).
  • Liaise with Product teams to understand product development roadmap and competitor's landscape, and how these fit into the marketing propositions and plans.
  • Liaise with internal Central Marketing teams to have oversight of marketing activities versus plan.
  • Understand the commercials behind the products and propositions, including revenue, income contributions to the business, costs and cost per acquisition.

Requirements:

  • Extensive experience in a marketing planning function, ideally within B2C Financial Services, Insurance and/or Broadband sector.
  • High numeracy, ability to understand commercial KPIs and budgets.
  • Strong understanding of marketing channels, both online and offline.
  • Strong internal and external stakeholder management.
  • Excellent communication skills both written and oral.
  • Marketing / Business qualifications and/or degree.
  • UK experience essential.

Role is managed by:

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