This vacancy has now expired.
Description
Responsibilities:
- Manage end-to-end marketing plans and budget lines for the above products, aimed at acquiring new customers as well as retaining/cross-selling existing customers.
- Translate product teams' briefs into marketing plan requirements and understand marketing team's resources needed to devise a multi-channel marketing plan that it's aligned to the business objectives (e.g. Marketing Teams, Digital Teams, Onsite Teams etc.).
- Liaise with Product teams to understand product development roadmap and competitor's landscape, and how these fit into the marketing propositions and plans.
- Liaise with internal Central Marketing teams to have oversight of marketing activities versus plan.
- Understand the commercials behind the products and propositions, including revenue, income contributions to the business, costs and cost per acquisition.
Requirements:
- Extensive experience in a marketing planning function, ideally within B2C Financial Services or from a B2C corporate environment
- High numeracy, ability to understand commercial KPIs and budgets.
- Strong understanding of marketing channels, both online and offline.
- Strong internal and external stakeholder management.
- Excellent communication skills both written and oral.
- Marketing / Business qualifications and/or degree.
- UK experience essential.