Marketing Planner - B2C

Description

Responsibilities:

• Manage end-to-end marketing plans and budget lines for the above products, aimed at acquiring new customers as well as retaining/cross-selling existing customers.
• Translate product teams' briefs into marketing plan requirements and understand marketing team's resources needed to devise a multi-channel marketing plan that it's aligned to the business objectives (e.g. Marketing Teams, Digital Teams, Onsite Teams etc.).
• Liaise with Product teams to understand product development roadmap and competitor's landscape, and how these fit into the marketing propositions and plans.
• Liaise with internal Central Marketing teams to have oversight of marketing activities versus plan.
• Understand the commercials behind the products and propositions, including revenue, income contributions to the business, costs and cost per acquisition.

Requirements:

• Extensive experience in a marketing planning function, ideally within B2C Financial Services, Insurance and/or Broadband sector.
• High numeracy, ability to understand commercial KPIs and budgets.
• Strong understanding of marketing channels, both online and offline.
• Strong internal and external stakeholder management.
• Excellent communication skills both written and oral.
• Marketing / Business qualifications and/or degree.
• UK experience essential.