Description
This role manages the daily operations of trade marketing ensuring timely delivery and high-quality execution of new launches in every touchpoint at POS to promote the businesses brand awareness in the UK. You will collaborate cross-functionally with account, sales and broader marketing teams to ensure all Trade and Retail Marketing objectives are met. These include:
- Create visually appealing animations and in-store presence to drive traffic to the OPPO branded space.
- Manage all sales and promotion events across all POS touch points to drive device sell-out and promote brand awareness in the UK market.
- Analyse store and event feedback to monitor and measure store execution and implementation effectiveness.
- Oversee all retail presence rollout and promotions to ensure timely development of collateral and sample delivery prom POS material vendor.
- Lead visual merchandising initiatives.
- Be the Brand Guardian, ensuring all customer touch-points to brand exposure, products and relevant information (digital/physical) are implemented in line with the global brand guidelines.
- Work with production / installation vendors to ensure high quality and timely delivery of in-store fixture refresh or animations deployment.
- Work closely with the sales team to design and coordinate store rollout plans (e.g. fixture installation, props deployment or new device planogram) for all channel partners.
Your profile:
- Trade/Retail Marketing, or Sales Promotion experience
- Ability to work cross-functionally and collaboratively with other departments
- Detail oriented with strong project management skills
- Hands on with the ability to work independently
- Customer-focused, results-oriented and brand-addicted