Go to main page content
Go to main menu
Go to vacancy search
Go to site search
By using this website you agree to the use of
Our 2017 Salary Survey is Now Open.
Make sure you have your say!
Click here to start
020 7850 6200
Submit a Vacancy
Charity & Not For Profit
Events & Hospitality
FMCG & Consumer Services
Leisure, Travel & Sport
Media & Entertainment
Technology & Telecoms
Utilities & Energy
You are here:
> Marketing Manager
Location: England, London
Salary: £40000 - £45000 per annum
Job type: Permanent
Sector: Events & Hospitality
Send this job by email
Working with the Group Head of Customer Marketing to roll-out new lead generation function across the London office and create blueprint.
Defining lead acquisition strategies for events, based on the brand and sales plans.
Fully owning the sales & marketing universe for each event, creating annual plans how the data can be optimised through refreshing/enhancing/appending/segmentation/updating. Also working closely with your counter-part in Russia, Turkey and Asia to establish the sales & marketing universe globally and agree on a data build plan.
Setting up annual lead targets, ensuring subsequent plans are aligned to these.
Ensuring all plans translate into clear customer-facing marketing campaigns and activities.
Working with the campaigns team to analyse campaign metrics, then act on these to increase engagement and ROI.
Feeding sales-ready leads to the sales teams, and continue to nurture not-ready leads through the revenue cycle.
Working closely with the campaigns team to develop trigger-based lead nurture campaigns and lead scoring, using marketing automation.
Helping the sales teams to prioritise leads using lead scoring, working with them to create scoring model and then roll-out.
Working with the web team to review and optimise the customer journeys and touch-points across the show websites.
Email me jobs like this
Role is managed by:
Contact me for a more detailed discussion
0207 850 6156