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Description

Key Responsibilities:-

  • Design and Lead the Marketing Strategy (B2B and B2C)
  • Define what great looks like for Business and Consumer propositions, and build the roadmap and enablers of success
  • Work with CEO to design the Marketing organisation
  • Responsible for Consumer Experience, and lead the Consumer Marketing, Business Marketing, Data & Insights, and Product teams (under development)
  • Oversea the implementation of a new CRM & Consumer Marketing programme
  • Oversea the overall content and touchpoint strategy
  • Responsible for B2B lead generation, and coordination of B2B Marketing strategy and Initiatives
  • Responsible for Product development and Management based, on Customer needs.
  • Lead Data, Analytics and Insight strategy, and work with Finance and tech team to establish usable dashboards to understand and respond to customer behaviour.
  • Lead our External Communications and PR strategy and implementation

Role is managed by:

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