Description
Based in the heart of London city this FTSE 250, Fintech company is looking for a strong leader to Head their Consumer Analytics Function.
With offices in over 10+ countries and a 30+ year legacy in the market, you will be joining to lead an existing analytics team of 7.
Data is a critical function for the business with the board and Sr. Exec team very invested in analytics. Data is seen as a key tool when making business-critical decisions. The business is in high growth and requires someone who is wanting to work in an SME environment which will require you to have a large amount of responsibility in making key business decisions.
The role:
- You will be reporting to the CMO and working closely with the BI and Data Science team to drive consumer insights.
- Own the analytics roadmap for marketing functions across performance marketing, media, and CRM activities.
- Review strategy and develop customer analytics including, segmentation, CRM and lifecycle marketing analytics.
- Be involved in reporting key insights to the Executive team and Board.
- Lead and manage the team of 7, including training and development, requirement of new staff.
You will:
- Be a Senior leader in Analytics currently reporting to the Executive team.
- Have a proven track record of developing an Analytics Function
- Have a strong understanding of all marketing channels and the analytics needed to make critical business decisions.
- Experienced in developing junior members of staff and providing hands-on training.
- Have hands-on experience analyzing consumer behaviour and creating a strategy around lifecycle marketing or loyalty.
- Enjoy inspiring others and have a natural passion for technology and analytics.
- Enjoy working in a start-up/SME environment, and understand that this requires flexibility and that your role will require you to wear many hats.
- Technical Skills:
- Knowledge of Adobe Tech
- Experience working with SQL
- Hands-on experience working with Tableau