Head of Growth Marketing
Job Description
This vacancy has now expired. Please see similar roles below...
A fast-growing start-up offering a unique online payment solution to shoppers is looking for a Head of Growth Marketing to join their London office.
As Head of Growth Marketing you will be responsible for bringing in e-merchant leads into their sales pipeline. You will launch, track, and optimize programs & campaigns across multiple channels to acquire and move prospects down the funnel. You will focus on Performance Marketing.
Key Responsibilities:
- Launch and monitor paid acquisition and Intent-based marketing campaigns
- Build ads, and launch new channels from scratch (targeting, creating, tracking, reporting)
- Implementation of growth hacking initiatives in a "test and learn" model to generate growth
- Be the owner of the ad tracking plan
- Build reporting dashboards addressing common SaaS attribution issues
- Improve main KPIs on a recurring basis (ads CTR, CPL, CPA, number of leads and customers generated, number of qualified demos booked by the Sales Team)
- Explore new channels, perform competitive intelligence, and suggest new ideas
- Reach sound understanding of ICPs and come up with highly targeted ad campaigns to fuel growth in these targets.
Key Skills & Experience
- B2B Performance Marketing experience (within a Saas environment a plus)
- Marketing and data tools expert
- Strong in customer segmentation
- Metrics driven and structured, enjoying building processes
- Experience with targeting merchants an advantage
- Proven track record in terms of motivating staff and driving people to success & performance.
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