Head of Digital

Our client, a well-established leisure and hospitality business, is seeking an experienced digital marketing professional to take ownership of their digital strategy. This is a unique opportunity to drive revenue growth and enhance customer experiences through innovative campaigns and cutting-edge digital initiatives.

The role reports directly to the Director of Marketing and Communications and is based onsite 5 days a week in Doncaster. Please only apply if you can commit to this working arrangement.

Key Responsibilities:

• Develop and implement a comprehensive digital strategy: Align digital initiatives with the organisation's goals to increase engagement, sales, and brand growth across multiple platforms.
• CRM management and optimisation: Grow the database, analyse customer behaviour, and implement strategies to improve retention, engagement, and upselling opportunities.
• Plan and execute paid advertising campaigns: Lead PPC, display, and social media initiatives to attract high-quality traffic and drive conversion rates.
• Oversee website performance: Work with internal teams and external developers to ensure an exceptional user experience, SEO optimisation, and robust e-commerce capabilities, including cross-selling and upselling features.
• Manage the creation of digital content: Direct the production of impactful and engaging content for websites, email campaigns, SMS, apps, and social media to ensure consistent brand messaging.
• Monitor performance metrics and analytics: Use tools like Google Analytics to evaluate campaign effectiveness, generate insights, and refine strategies to maximise ROI.
• Foster cross-functional collaboration: Partner with sales, marketing, and creative teams to align digital efforts with overall business objectives and meet key commercial KPIs.
• Manage budgets effectively: Oversee the digital marketing budget to ensure resources are used efficiently while delivering maximum impact.
• Stay at the forefront of industry trends: Research and implement new tools, technologies, and strategies to maintain a competitive edge.
• Liaise with external agencies and partners: Ensure the delivery of high-quality campaigns and innovative digital solutions.

About You:

• Experience: At least 5+ years in a senior digital marketing role, ideally within the leisure, hospitality, or travel sectors.
• Leadership: Strong track record of managing and developing teams and building effective relationships with external agencies.
• Digital expertise: In-depth knowledge of PPC, SEO, social media marketing, and CRM strategies, with a working knowledge of platforms like Umbraco (preferred).
• Analytical mindset: Strong skills in data analysis to make data-driven decisions and optimise campaigns.
• Innovative and adaptable: Comfortable working in a fast-paced environment, with a creative approach to solving challenges.

This role is paying £55,000 - £65,000 + benefits