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Description

Responsibilities:

  • Deliver the profit target for the business from 3rd party Affiliate lead generation providers
  • Manage the existing 3rd party relationships to ensure they deliver the lead volumes required and the lead quality required, to meet daily lead, sales and profit requirements
  • Set breakeven and profit target points for including lead volume, conversion rate, average income per sale, cost per sale, profit per sale, retention rates etc.
  • Daily contact with partners to ensure appropriate plans and targets are in place to deliver the requirements every day
  • Communicate and report to internal stakeholders on a daily basis the performance of the Affiliate channel
  • Work closely with the sales and operations teams to ensure the sales targets are achieved
  • Understand the sale team priorities and challenges and negotiate outcomes that ensure profit targets are achieved
  • Manage and influence all internal stakeholders in sales, marketing and operations to ensure profit targets are achieved
  • Influence and negotiate with partners to ensure quality outcomes are achieved
  • Understand the market landscape in 3rd party lead generation and identify appropriate new partners - it is expected this role will develop relationships widely across the market to understand "best fit" partners

Requirements:

  • Financial services experience is essential
  • Managing up with senior Executives
  • Online lead generation in Affiliate marketing
  • Native, Social, PPC lead generation / advertising
  • Contract negotiation and commercial terms
  • Managing 3rd party relationships, KPI and SLA
  • Project management
  • P&L management, delivering profit
  • Staff management
  • Entrepreneurial, start up, small company experience
  • Internal stakeholder management and strong influencing skills amongst senior managers with competing priorities
  • 3rd party Affiliate management, negotiation and relationship development
  • Performance management of 3rd parties
  • Contract negotiation

Role is managed by:

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