Head of Affiliates

Responsibilities:

• Deliver the profit target for the business from 3^rd party Affiliate lead generation providers
• Manage the existing 3^rd party relationships to ensure they deliver the lead volumes required and the lead quality required, to meet daily lead, sales and profit requirements
• Set breakeven and profit target points for including lead volume, conversion rate, average income per sale, cost per sale, profit per sale, retention rates etc.
• Daily contact with partners to ensure appropriate plans and targets are in place to deliver the requirements every day
• Communicate and report to internal stakeholders on a daily basis the performance of the Affiliate channel
• Work closely with the sales and operations teams to ensure the sales targets are achieved
• Understand the sale team priorities and challenges and negotiate outcomes that ensure profit targets are achieved
• Manage and influence all internal stakeholders in sales, marketing and operations to ensure profit targets are achieved
• Influence and negotiate with partners to ensure quality outcomes are achieved
• Understand the market landscape in 3^rd party lead generation and identify appropriate new partners - it is expected this role will develop relationships widely across the market to understand "best fit" partners

Requirements:

• Financial services experience is essential
• Managing up with senior Executives
• Online lead generation in Affiliate marketing
• Native, Social, PPC lead generation / advertising
• Contract negotiation and commercial terms
• Managing 3^rd party relationships, KPI and SLA
• Project management
• P&L management, delivering profit
• Staff management
• Entrepreneurial, start up, small company experience
• Internal stakeholder management and strong influencing skills amongst senior managers with competing priorities
• 3^rd party Affiliate management, negotiation and relationship development
• Performance management of 3^rd parties
• Contract negotiation