Digtial Analyst
Job Description
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Delivering life-changing travel adventures for the last forty years this travel company is looking to hire a Digital/E-commerce Analyst to deliver actionable consumer insights.
Reporting to the Head of Web this role will be looking at web analytics and reviewing the consumer journeys to deliver a higher ROI. This is a critical role for the business and you will be a valued member of the team. They have offices based in Victoria and have a hybrid working policy.
This would suit an experienced web or E-commerce Analyst who is looking for an exciting opportunity to step into a role that allows them to make improvements and have input into strategy.
They offer flexible working, a supportive and inclusive culture, as well room for you to grow your career.
The Role:
- A/B Testing on-site and providing recommendations to improve the customer journey.
- Work with the development team to look for implementation and improvement of tracking strategy
- Setting up dashboarding on PowerBi to understand performance across all channels
- Oversee UX testing and UAT Alongside the development team
- Work with the wider global business and liaise with regional teams to ensure consistency throughout data strategy.
- Skills required:
Google Analytics, Google Tag Manager and Google Data studio - Experience with Hotjar, Qubit or Optimizely is desired but not critical
- Experience working within a web analytics role within retail or E-Commerce
- Be confident in presenting finding to key stakeholders
- Have strong experience in Implementation strategies including spilt, A/B and MVT.
Manager, B2C & Consumer
- Permanent Team
- Digital Team
- Executive Search Team
- Management Team
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