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Description

Responsibilities:

  • Planning and managing a digital plan against key plays identified as drivers for business throughout a fiscal year.
  • Develop end-user B2C digital retention strategies
  • Applying modern marketing techniques, tactics and channels to reach the required audience and deliver an expected performance.
  • Developing innovative content - written / multimedia / advertising / online - to drive and nurture a targeted audience through the buying cycle.
  • Developing appropriate communications to support an integrated campaign mix. This may involve articles, blogs and social postings for example.
  • Enriching and enhancing web and digital presence to ensure the best possible online experience for the target audience.
  • Communicating internally to the teams regarding marketing plans and campaign contribution to the revenue objectives.
  • Leveraging and utilising industry intelligence to add value and relevancy to campaign.

Requirements:

  • Track record in digital marketing is essential ideally in financial services.
  • Experience in email marketing automation planning and implementation.
  • Experience of reporting on campaign successes.
  • Experience of Marketing within Financial Services sector and knowledge of FCA Compliance- Financial Promotion limitations.
  • Using Google Analytics to improve client engagement and drive campaign journeys.
  • Video production & editing experience.
  • Social Media (Twitter & LinkedIn) content production and distribution management.
  • Proven engaging copy-writing skills.
  • Great eye for detail with proven proof-reading ability.
  • Flexible and highly proactive approach to responsibilities with a willingness to get involved in new projects and give 100% effort at all times.
  • Enthusiastic team player - willing to help out across the department and within the company where-ever needed.
  • UK experience is essential.

Role is managed by:

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