Description
An entertainment brand is looking for a company is looking for a Digital Executive to ensure it campaigns are delivered through the appropriate digital channels.
In your role, you will work with your manager to achieve brand and sales KPIs through exceptional digital campaign activation, media planning, optimisation and reporting.
YOUR ROLE
- Manage the delivery of segmented and brand campaign and BAU acquisition and retention campaigns from brief, target audience selection and briefing, creative execution and analysis across owned and paid channels
- Working with senior leaders to contribute to the formation of campaigns and BAU digital acquisition and retention plans that delivers on the objectives working across inbound owned channels, outbound owned channels as well as outbound paid channels
- Work with internal/external teams on feeding into the toolkit requirements and brief all creative deliverables across
- Work with the project manager on the development of key assets and messaging ensure that this are fit for feed and differentiated for each audience groups
- Responsible for working with the managers and wider biddable team on the set up and sign off all activity
- Keep up-to-date with industry news, trends, competitors, risks and latest innovations and demonstrate how these can be incorporated into our acquisition and retention strategies
EXPERIENCE
- Solid knowledge of digital marketing channels and customer acquisition and retention principles across inbound and outbound digital touchpoints
- Good project management skills
- Strong communication and presentation skills
- Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are executed thoroughly and competently
- Willingness to learn