Customer Marketing Manager
Job Description
This vacancy has now expired. Please see similar roles below...
Responsibilities:
- Build a new contact strategy for the business to improve the process for customer leads generated by branches.
- Implement a programme of test and learn across all channels including email, SMS and outbound aimed at increasing efficiency and improving conversion/value.
- Actively manage the CRM solution (Salesforce) including the in-house delivery of campaigns and reporting.
- Work with the insurance business unit to create customer centric propositions which deliver increased value for customers.
- Manage a range of internal stakeholders to improve the integration between insurance and other products.
- Manage external agencies to ensure high quality delivery of creative and technical solutions.
- Segment the customer database and identify most valuable customers and create a targeted strategy to build long-term relationships.
- Regularly provide reporting to a range of stakeholders.
- Manage a small team of campaign managers and customer analysts.
Requirements:
- Have undertaken a customer marketing role in a financial services, insurance or another relevant industry.
- Be commercially and customer driven.
- B2C experience is essential.
- Be able to understand data and be analytically minded.
- Have a track record of implementing successful cross-sell, upsell and retention activities both at a hands on and strategic level.
- UK experience.
Associate Director
- Permanent Team
- Management Team
- Executive Search Team
Related jobs
Salary
£65000 - £75000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Senior Internal Communications Manager
Reference
RPS_1750911155
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£80000 - £100000 per annum + Bonus
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Head of
Salary
£100,000 - £124,999
Sector
Financial Services
City
London
Description
Head of Marketing
Reference
RPP_1749823523
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£120000 - £140000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Director/Chief
Salary
£125,000 +
Sector
Consultancies
City
London
Description
A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers.
Reference
RPEL_1749823149
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specifie

Teaser
Career adviceContent Type
ArticlesPublish date
07/01/2025
Summary
New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market t

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With

Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in
Recently viewed jobs