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Description

As the CRM Manager you will rive and enhance this consumer brands CRM strategy in line with the wider business strategy.

They have invested in market-leading technology to maximise ROI of existing channels and to ensure a personalised experience for each customer across all touch points (Email, Web Push, App inc. Push Notifications, Inbox Messaging etc.)

CRM MANAGER RESPONSIBILITIES

  • Supporting senior management in the development of a CRM strategy to increase customer lifetime duration & value
  • Responsible for owning and reaching CRM yearly targets across all channels
  • Enhancing and identifying CRM journeys across email, app - push notifications, inbox messaging, app merchandising
  • Following agreed process to create content - briefing design, copywriting, image selection
  • Thoroughly testing campaigns prior to sign off and send, checking automated campaigns are running effectively
  • Closely collaborate with the Web & Product teams to coordinate campaigns
  • Maintain and share with stakeholders' regular reporting for all CRM campaigns
  • Monitoring trends outside and within the industry
  • Build relationships with 3rd party suppliers for improved delivery of best practice from CRM platforms
  • Further leverage existing tools to enhance the automated CRM programmes for existing and expired customers
  • Continuously think of ways to automate campaigns and reports to simplify processes

CRM MANAGER EXPERIENCE

  • Experience in CRM role (email is preferable)
  • Use of CRM, email and push notification platforms
  • Strong understanding of CRM communication strategy to drive greater conversion and ROI
  • Strong understanding of key online marketing channels and how they influence online user behaviour
  • Ability to work to deadlines in a fast-paced environment
  • Personable and a friendly approach to working.

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