CRM Manager

As the CRM Manager you will rive and enhance this consumer brands CRM strategy in line with the wider business strategy.

They have invested in market-leading technology to maximise ROI of existing channels and to ensure a personalised experience for each customer across all touch points (Email, Web Push, App inc. Push Notifications, Inbox Messaging etc.)

CRM MANAGER RESPONSIBILITIES

• Supporting senior management in the development of a CRM strategy to increase customer lifetime duration & value
• Responsible for owning and reaching CRM yearly targets across all channels
• Enhancing and identifying CRM journeys across email, app - push notifications, inbox messaging, app merchandising
• Following agreed process to create content - briefing design, copywriting, image selection
• Thoroughly testing campaigns prior to sign off and send, checking automated campaigns are running effectively
• Closely collaborate with the Web & Product teams to coordinate campaigns
• Maintain and share with stakeholders' regular reporting for all CRM campaigns
• Monitoring trends outside and within the industry
• Build relationships with 3rd party suppliers for improved delivery of best practice from CRM platforms
• Further leverage existing tools to enhance the automated CRM programmes for existing and expired customers
• Continuously think of ways to automate campaigns and reports to simplify processes

CRM MANAGER EXPERIENCE

• Experience in CRM role (email is preferable)
• Use of CRM, email and push notification platforms
• Strong understanding of CRM communication strategy to drive greater conversion and ROI
• Strong understanding of key online marketing channels and how they influence online user behaviour
• Ability to work to deadlines in a fast-paced environment
• Personable and a friendly approach to working.