CRM Manager
Job Description
This vacancy has now expired. Please see similar roles below...
As the CRM Manager you will rive and enhance this consumer brands CRM strategy in line with the wider business strategy.
They have invested in market-leading technology to maximise ROI of existing channels and to ensure a personalised experience for each customer across all touch points (Email, Web Push, App inc. Push Notifications, Inbox Messaging etc.)
CRM MANAGER RESPONSIBILITIES
- Supporting senior management in the development of a CRM strategy to increase customer lifetime duration & value
- Responsible for owning and reaching CRM yearly targets across all channels
- Enhancing and identifying CRM journeys across email, app - push notifications, inbox messaging, app merchandising
- Following agreed process to create content - briefing design, copywriting, image selection
- Thoroughly testing campaigns prior to sign off and send, checking automated campaigns are running effectively
- Closely collaborate with the Web & Product teams to coordinate campaigns
- Maintain and share with stakeholders' regular reporting for all CRM campaigns
- Monitoring trends outside and within the industry
- Build relationships with 3rd party suppliers for improved delivery of best practice from CRM platforms
- Further leverage existing tools to enhance the automated CRM programmes for existing and expired customers
- Continuously think of ways to automate campaigns and reports to simplify processes
CRM MANAGER EXPERIENCE
- Experience in CRM role (email is preferable)
- Use of CRM, email and push notification platforms
- Strong understanding of CRM communication strategy to drive greater conversion and ROI
- Strong understanding of key online marketing channels and how they influence online user behaviour
- Ability to work to deadlines in a fast-paced environment
- Personable and a friendly approach to working.
Related jobs
Salary
£35000 - £40000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
SEO
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
SEO Executive
Reference
EMRVT_1752248134
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£45000 - £50000 per annum
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Business Services
City
London
Description
Marketing Manager - West London
Reference
PR/132648_1752150158
Expiry Date
01/01/0001
Author
Mal GaluszczynskaAuthor
Mal GaluszczynskaSalary
£85000 - £95000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Head of
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Senior Marketing Manager
Reference
RPT_1751902501
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£65000 - £75000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Senior Internal Communications Manager
Reference
RPS_1750911155
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specifie

Teaser
Career adviceContent Type
ArticlesPublish date
07/01/2025
Summary
New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market t

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With

Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in
Recently viewed jobs