Description
A renowned brand is looking for a conversion rate optimisation specialist to help shape their future. They are in the process of improving their online and in store experience for customers.
JOB REQUIREMENTS
- Creation and communication of the CRO test plan driving online conversion and customer value.
- Drive the online customer experience for insurance products using insight to identify UX pain points and recommending improvements.
- Design, build, run and analyse A/B and Multivariate Tests.
- Identify any gaps in web analytics, tagging or insight and implement tools to resolve.
- Provide ongoing funnel analysis and reporting on test performance.
- Work with external agencies to ensure tests are implemented on time and within budget.
- Work with internal IT and development teams on future product and customer initiatives.
- Ensuring all tests meet regulatory standards and are approved in line with the agreed process.
EXPERIENCE
- Experience working on or running conversion rate optimisation programmes
- Hands on experience with A/B testing tools.
- Excellent web analytics knowledge using tools such as Google Analytics, Adobe Analytics, Webtrends etc.
- Highly knowledgeable regarding UX
- Excellent communication skills and experience with stakeholder management
- An understanding of HTML and CSS.
- Knowledge of the latest tagging/tracking techniques and best practices