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Description

A renowned brand is looking for a conversion rate optimisation specialist to help shape their future. They are in the process of improving their online and in store experience for customers.

JOB REQUIREMENTS

  • Creation and communication of the CRO test plan driving online conversion and customer value.
  • Drive the online customer experience for insurance products using insight to identify UX pain points and recommending improvements.
  • Design, build, run and analyse A/B and Multivariate Tests.
  • Identify any gaps in web analytics, tagging or insight and implement tools to resolve.
  • Provide ongoing funnel analysis and reporting on test performance.
  • Work with external agencies to ensure tests are implemented on time and within budget.
  • Work with internal IT and development teams on future product and customer initiatives.
  • Ensuring all tests meet regulatory standards and are approved in line with the agreed process.

EXPERIENCE

  • Experience working on or running conversion rate optimisation programmes
  • Hands on experience with A/B testing tools.
  • Excellent web analytics knowledge using tools such as Google Analytics, Adobe Analytics, Webtrends etc.
  • Highly knowledgeable regarding UX
  • Excellent communication skills and experience with stakeholder management
  • An understanding of HTML and CSS.
  • Knowledge of the latest tagging/tracking techniques and best practices

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